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Survey Software · Rank #2 of 10

Typeform

Modern conversational survey leader with strongest engagement UX.

By Typeform S.L. · Founded 2012 · Barcelona, Spain · private

Typeform is the modern conversational survey leader, founded 2012 in Barcelona. Last valued $935M (2022 Series C from Sofina + General Atlantic + others). The product centers on conversational, one-question-at-a-time survey UX that drives 3-5x higher completion rates vs traditional grid surveys. Strengths: best-in-class conversational survey UX, strong fit for tech-forward orgs prioritizing engagement, mature integrations with HubSpot/Salesforce/Slack, transparent pricing, and aggressive AI feature velocity (Typeform AI for question generation). Best fit for tech-forward $5M-$200M revenue companies prioritizing engagement over enterprise depth. Trade-offs: enterprise XM depth below Qualtrics, response-volume pricing scales fast at upper-mid-market, weaker for academic/market-research workflows, Support depends on tier as scaled, and limited governance for regulated industries.

Visit Typeform Vendor pricing Compare to Qualtrics
Best for

Tech-forward mid-market ($5M-$200M revenue, 50-1,000 employees) prioritizing high completion rates and brand-aligned conversational survey UX.

Worst for

Enterprise XM at scale (Qualtrics better), academic/market research (QuestionPro better), or buyers needing deep conditional logic for complex surveys.

Vendor Trust Score

Is Typeform a trustworthy vendor?

8.0/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2022-04-22
    Series C raised $135M at $935M valuation
  • 2024-10-08
    Typeform AI launched for survey generation + response analysis
  • 2025-04-22
    Mid-market buyers reported per-response pricing escalation
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,180 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Best-in-class conversational UX
    87% →
  • High completion rates
    78% →
  • Beautiful brand-aligned forms
    71% →
  • Mature CRM integrations
    51% →
  • Aggressive AI feature velocity
    47% ↑

Complaint patterns

  • Enterprise depth below Qualtrics
    51% →
  • Response-volume pricing scales fast
    47% ↑
  • Conditional logic depth below Alchemer
    38% →
  • Support response times vary
    31% →
Sentiment trend (6 months)
84/100 0 pts
12
01
02
03
04
05
Representative voices

  • “Typeform completion rate is 3x our old SurveyMonkey forms. The trade-off is response volume pricing, at scale it gets expensive fast.”

    Head of CX, Series D SaaS· G2 · 2026-01-22

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
10-50 employees $600
50-500 employees $4,800
500+ employees $36,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Best-in-class conversational survey UX
  • Built for engagement-focused use cases
  • Mature CRM/Slack integrations
  • Transparent pricing
  • Aggressive AI feature velocity
  • Beautiful brand-aligned forms

Editorial: Weaknesses

  • Enterprise XM depth below Qualtrics
  • Response-volume pricing scales fast
  • Weaker for academic/market research
  • Support inconsistency reported
  • Limited governance for regulated industries
  • Conditional logic depth below Alchemer

Key features & integrations

  • +Conversational survey UX
  • +AI question generation
  • +Conditional logic
  • +CRM/Slack integrations
  • +Custom branding
  • +Mobile-optimized
  • +120+ integrations
120+ integrations
HubSpotSalesforceSlackZapierMailchimpGoogle Sheets
Geography supported
Global; strongest in US, EU, UK
Best fit
10–2,000 employees · Tech-forward mid-market + B2B SaaS
Editorial deep-dive

Read our full ranking of Survey Software

Typeform ranks #2 in our editorial review of 10 survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Survey Software

#1
Qualtrics
Enterprise experience management market leader, flag the take-private vendor trust gap.
★ 4.4 opaque
#3
SurveyMonkey
Long-running SMB+mid-market survey leader, factor recent vendor stability.
★ 4.4 public
#4
Alchemer
Configurable mid-market surveys with deepest conditional logic.
★ 4.4 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Typeform; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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