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Time Tracking Software · Rank #9 of 10

Timely

AI-driven automatic time tracking with the Memory engine.

By Memory AS · Founded 2013 · Oslo, Norway · private

Timely is the AI-driven automatic time tracker, founded 2013 in Oslo, Norway. In 2017 the company shipped its Memory engine, a passive activity-capture layer that auto-records app, document, and meeting context, and rebranded the parent entity to Memory AS, making the engine the heart of the product. Strengths: best-in-class automatic activity capture, AI-drafted timesheets that buyers can review and edit (rather than starting from blank), Norwegian-built privacy posture (Memory data is private to the user by default, managers cannot see raw activity), and clean modern UX. Best fit for knowledge-work teams (10-500 employees) that hate manual timers and want AI to draft most of their timesheet for them. Trade-offs: per-seat pricing meaningfully above Toggl/TMetric, the AI accuracy is impressive but not perfect (review-and-edit step is essential), and integrations are narrower than category leaders.

Visit Timely Vendor pricing Compare to TMetric
Best for

Knowledge-work teams (10-500 employees) that hate manual timers and want AI to draft most of the timesheet, design, dev, consulting.

Worst for

Cost-conscious teams (Toggl/TMetric/Clockify cheaper), distributed workforces needing monitoring (Hubstaff/Time Doctor), or services firms needing the deepest invoicing flow (Harvest).

Vendor Trust Score

Is Timely a trustworthy vendor?

8.4/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2017-04-22
    Memory engine launched and parent rebranded to Memory AS
    Memory.ai (the parent) effectively absorbed the original Timely product around the Memory engine. Founder Mathias Mikkelsen has remained at the helm.
  • 2024-09-22
    Founder-led for 13+ years; privacy-first Memory architecture maintained
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 680 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • AI-drafted timesheets reduce manual entry massively
    87% ↑
  • Memory engine is genuinely useful
    78% ↑
  • Privacy-first posture appreciated
    71% ↑

Complaint patterns

  • Per-seat pricing higher than Toggl/TMetric
    47% ↑
  • AI accuracy impressive but not perfect
    38% →
  • Integrations narrower than leaders
    31% →
Sentiment trend (6 months)
87/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
10-25 employees $3,960
25-100 employees $19,200
100-500 employees $96,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Best-in-class automatic activity capture (Memory engine)
  • AI-drafted timesheets reduce manual entry
  • Norwegian-built privacy posture (Memory data private to user)
  • Clean modern UX
  • Built for teams that hate manual timers
  • Founder-led culture (Mathias Mikkelsen)

Editorial: Weaknesses

  • Per-seat pricing meaningfully above Toggl/TMetric
  • AI accuracy impressive but not perfect
  • Integrations narrower than category leaders
  • Brand recognition lower in US than EU
  • Memory engine is local-first which limits some team views

Key features & integrations

  • +Memory engine (passive activity capture)
  • +AI-drafted timesheets
  • +Project tracking
  • +Capacity planning (Unlimited)
  • +Reporting
  • +30+ integrations
30+ integrations
AsanaTrelloJiraGoogle CalendarOffice 365QuickBooksSlackBasecamp
Geography supported
Global; strongest in EU, UK, US
Best fit
10-500 employees · Knowledge-work teams that hate manual timers
Editorial deep-dive

Read our full ranking of Time Tracking Software

Timely ranks #9 in our editorial review of 10 time tracking software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Time Tracking Software

#8
TMetric
Mid-market value pick at meaningfully lower per-seat pricing.
★ 4.6 public
#10
Everhour
Deepest native integration with Asana, Trello, ClickUp, Jira, and Basecamp.
★ 4.7 public
#7
ClickTime
Mature professional-services time tracking with utilization focus.
★ 4.6 partial
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