Skip to content
Z Zendikt
S
Survey Software · Rank #3 of 10

SurveyMonkey

Long-running SMB+mid-market survey leader, factor recent vendor stability.

By Momentive (PE-backed Symphony Technology Group) · Founded 1999 · San Mateo, CA · pe backed

SurveyMonkey is the long-running SMB+mid-market survey leader, founded 1999. Renamed to Momentive in 2021; failed Zendesk acquisition attempt in 2022; private-equity buyout by Symphony Technology Group in June 2023 at $1.5B; reverted to SurveyMonkey brand. The platform covers SMB-friendly survey design, distribution, and basic analytics. Strengths: largest SMB+mid-market installed base, affordable pricing for SMB, simple UX, mature templates and question library, and broad integrations. Best fit for SMB+mid-market ad-hoc surveys without enterprise commitment. Trade-offs: vendor trust gap from rebrand-then-rebrand churn, executive turnover post-2023 PE buyout, AI feature velocity below Typeform/Qualtrics, conditional logic depth below Alchemer, enterprise XM depth meaningfully below Qualtrics, and pricing escalation reports post-Symphony Tech Group.

Visit SurveyMonkey Vendor pricing Compare to Typeform
Best for

SMB+mid-market (10-2,000 employees) wanting affordable ad-hoc surveys with broad templates and simple UX.

Worst for

Enterprise XM (Qualtrics better), conversational engagement (Typeform better), or buyers concerned about Symphony Tech Group PE pattern.

Vendor Trust Score

Is SurveyMonkey a trustworthy vendor?

6.5/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
6.0
Executive stability
Leadership churn over 24 months
5.5
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2018-09-26
    IPO on NASDAQ:SVMK at $1.4B valuation
  • 2021-06-15
    Renamed Momentive; expanded to broader experience platform
  • 2022-02-22
    Zendesk acquisition collapsed; deal terminated
  • 2023-06-22
    Symphony Technology Group take-private at $1.5B
  • 2024-03-22
    Reverted to SurveyMonkey brand from Momentive
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 2,240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Largest SMB installed base
    84% →
  • Affordable pricing for SMB
    71% →
  • Simple UX
    64% →
  • Mature templates
    47% →

Complaint patterns

  • Vendor trust gap from rebrand churn
    51% →
  • AI velocity below Typeform/Qualtrics
    47% ↑
  • Pricing escalation post-Symphony Tech
    41% ↑
  • Executive turnover
    38% ↑
  • Enterprise depth below Qualtrics
    31% →
Sentiment trend (6 months)
75/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

412 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
10-100 employees $480
100-1,000 employees $4,200
1,000+ employees $28,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
◐ FedRAMP In-Process

Editorial: Strengths

  • Largest SMB+mid-market installed base
  • Affordable pricing for SMB
  • Simple UX
  • Mature templates and question library
  • Broad integrations
  • Long-running execution since 1999

Editorial: Weaknesses

  • Vendor trust gap from rebrand churn
  • Executive turnover post-2023 PE buyout
  • AI feature velocity below Typeform/Qualtrics
  • Conditional logic below Alchemer
  • Enterprise depth below Qualtrics
  • Pricing escalation reports post-Symphony Tech

Key features & integrations

  • +Survey design
  • +Distribution (web/email/SMS)
  • +Question library
  • +Conditional logic (basic)
  • +Templates
  • +Analytics
  • +100+ integrations
100+ integrations
SalesforceHubSpotMailchimpMicrosoft TeamsSlackZapier
Geography supported
Global; strongest in US, EU, UK
Best fit
10–5,000 employees · SMB + mid-market ad-hoc surveys
Editorial deep-dive

Read our full ranking of Survey Software

SurveyMonkey ranks #3 in our editorial review of 10 survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Survey Software

#2
Typeform
Modern conversational survey leader with strongest engagement UX.
★ 4.5 public
#4
Alchemer
Configurable mid-market surveys with deepest conditional logic.
★ 4.4 public
#1
Qualtrics
Enterprise experience management market leader, flag the take-private vendor trust gap.
★ 4.4 opaque
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for SurveyMonkey; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously