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Marketing Attribution Software · Rank #9 of 10

Singular

Mobile + cross-channel attribution with creative analytics.

By Singular Labs, Inc. · Founded 2014 · Palo Alto, CA · private

Singular is the mobile + cross-channel attribution platform, founded 2014. The product covers mobile install attribution, in-app event attribution, web attribution, and cross-channel marketing analytics with strong creative-analytics tooling. Strengths: only mobile attribution platform with credible cross-channel (mobile + web) coverage, strong creative analytics (creative performance dashboards across networks), modern UX, and strong fit for marketers running coordinated mobile + web spend. Best fit for B2C marketers running coordinated mobile + web programs. Trade-offs: not a fit for B2B SaaS attribution, AppsFlyer leads on pure-mobile ad-network depth, and customer reports of variable customer support quality.

Visit Singular Vendor pricing Compare to Branch
Best for

B2C marketers (200-50,000 employees) running coordinated mobile + web ad spend wanting cross-channel attribution with strong creative analytics, particularly gaming, retail, fintech, e-commerce.

Worst for

B2B SaaS attribution, pure-mobile apps without web component (AppsFlyer/Adjust may be deeper), or buyers prioritizing deep linking (Branch better).

Vendor Trust Score

Is Singular a trustworthy vendor?

7.4/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2017-10-04
    Series B $30M led by General Catalyst
  • 2021-06-07
    Apple ATT framework reshaped mobile attribution category
  • 2024-09-22
    Cross-channel positioning maintained; creative analytics differentiation
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Cross-channel mobile + web coverage
    78% →
  • Strong creative analytics
    71% →
  • ROI dashboards across networks
    64% →

Complaint patterns

  • AppsFlyer leads on pure-mobile depth
    41% →
  • Support depends on tier
    38% ↑
  • Smaller installed base
    31% →
Sentiment trend (6 months)
78/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1M-10M MAUs $84,000
10M+ MAUs $312,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Only mobile attribution with credible cross-channel coverage
  • Strong creative analytics across ad networks
  • Modern UX
  • Best for coordinated mobile + web programs
  • ROI dashboards across channels
  • Mature ad-network integrations

Editorial: Weaknesses

  • Not a fit for B2B SaaS attribution
  • AppsFlyer leads on pure-mobile ad-network depth
  • Uneven support quality
  • Less penetration than AppsFlyer/Adjust
  • Post-ATT reshaping reduced determinism (category-wide)

Key features & integrations

  • +Mobile install attribution
  • +In-app event attribution
  • +Web attribution
  • +Cross-channel marketing analytics
  • +Creative analytics (creative performance dashboards)
  • +SKAdNetwork (SKAN) integration
  • +ROI dashboards across networks
2500+ integrations
Google AdsMeta AdsTikTokApple Search AdsSnapchatUnity AdsAppLovin
Geography supported
Global; strongest in US, EU, APAC
Best fit
200–50,000 employees · B2C marketers with mobile + web programs
Editorial deep-dive

Read our full ranking of Marketing Attribution Software

Singular ranks #9 in our editorial review of 10 marketing attribution software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Marketing Attribution Software

#8
Branch
Deep linking + mobile attribution.
★ 4.5 opaque
#10
Adjust
AppLovin-acquired (October 2021) mobile attribution.
★ 4.4 opaque
#7
AppsFlyer
Mobile attribution market leader.
★ 4.6 opaque
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