Skip to content
Z Zendikt
S
Fraud Detection Software · Rank #1 of 10

Sift review and pricing

Modern Digital Trust + Safety leader across payments, account, and content surfaces.

By Sift Science, Inc. · Founded 2011 · San Francisco, CA · private

Sift is the modern fraud detection category leader, founded 2011. Last raised $50M+ in 2021 with backing including Insight Partners, with prior 2016 Series D ($30M) and 2019 round at over $1B. The product is positioned as a Digital Trust + Safety platform covering payment fraud, account fraud, content abuse, promo abuse, and dispute automation. Strengths: broad surface coverage in one platform (payments + account + content + promo), strongest cross-merchant network signal in modern fraud, mature AI-driven scoring (Sift uses a unified machine-learning model fed by network-wide signal), workflows builder for risk-ops customization, and clear developer experience. Best fit for fintech, marketplaces, and digital-first commerce wanting one fraud platform across multiple risk surfaces. Trade-offs: pricing is meaningful and scales with event volume (mid-market deals commonly land $100K-$400K/year), Support quality varies by tier, and AML coverage is shallower than Sardine or ComplyAdvantage so AML-heavy fintechs often run a second vendor.

Visit Sift Vendor pricing Compare to Stripe Radar
Best for

Fintech, marketplaces, and digital-first commerce (200-10,000+ employees) wanting one fraud platform across payments, account, content, and promo abuse surfaces with cross-merchant network signal.

Worst for

AML-primary fintech (Sardine or ComplyAdvantage better), Stripe-bundled buyers wanting one vendor (Stripe Radar simpler), or pure bot-management need (Arkose Labs better).

Vendor Trust Score

Is Sift a trustworthy vendor?

7.4/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.0
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2021-04-14
    Raised $50M+ Series E led by Insight Partners
  • 2024-09-12
    Expanded AI scoring with generative-AI-assisted workflows
  • 2025-06-04
    Pricing structure shifted toward event-volume tiering for enterprise
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 720 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Broad surface coverage in one platform
    87% →
  • Strong cross-merchant network signal
    78% →
  • Workflows builder for risk-ops customization
    71% ↑

Complaint patterns

  • Pricing scales fast with event volume
    51% ↑
  • AML coverage shallower than Sardine
    47% →
  • Support quality varies by tier
    38% →
Sentiment trend (6 months)
85/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

247 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
200-1,000 employees $96,000
1,000-5,000 employees $264,000
5,000+ employees $720,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Broadest surface coverage in modern fraud (payments + account + content + promo)
  • Strongest cross-merchant network signal among modern fraud platforms
  • Mature unified AI scoring model
  • Workflows builder for risk-ops customization
  • Clear developer experience and SDK quality
  • Strong fit for fintech and marketplaces

Editorial: Weaknesses

  • Pricing scales fast with event volume
  • Support quality varies by tier
  • AML coverage shallower than Sardine / ComplyAdvantage
  • Enterprise contracts push 2-3 year commits
  • Implementation 2-4 months for full surface coverage

Key features & integrations

  • +Unified AI scoring across all surfaces
  • +Workflows builder (no-code decisioning)
  • +Cross-merchant network signal
  • +Payment fraud scoring
  • +Account takeover detection
  • +Content abuse and promo abuse
  • +Dispute automation
  • +150+ integrations
150+ integrations
StripeAdyenBraintreeShopifySalesforceSegmentSnowflakeTwilio
Geography supported
Global; strongest in US, EU, UK
Best fit
200–10,000+ employees · Fintech, marketplaces, digital-first commerce
Editorial deep-dive

Read our full ranking of Fraud Detection Software

Sift ranks #1 in our editorial review of 10 fraud detection software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Fraud Detection Software

#2
Stripe Radar
Fraud module of Stripe, bundled with payments for digital-first commerce.
★ 4.5 public
#3
Sardine
Modern unified fraud + AML platform with device intelligence and behavioral biometrics.
★ 4.6 opaque
#4
ComplyAdvantage
AML and sanctions screening specialist for fintech and regulated buyers.
★ 4.5 opaque
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Sift; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously