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SEO Software · Rank #3 of 10

SE Ranking

Mid-market value alternative at 80% of Ahrefs/Semrush features.

By SE Ranking · Founded 2013 · Palo Alto, CA · private

SE Ranking is the strongest mid-market value alternative to Ahrefs and Semrush, founded 2013. The product covers keyword research, rank tracking, backlink analysis, site auditing, and competitive analysis. Strengths: 80% of Ahrefs/Semrush features at meaningfully lower pricing ($65-$259/month), white-label reporting for agencies, and clean modern UX. Best fit for SMB to mid-market SEO teams (1-50 marketers). Trade-offs: link database and keyword data depth below Ahrefs/Semrush, Support response times vary, and brand recognition lower in North America.

Visit SE Ranking Vendor pricing Compare to Semrush
Best for

SMB to mid-market SEO teams (1-50 marketers) and agencies wanting 80% of Ahrefs/Semrush features at meaningfully lower price.

Worst for

Sophisticated SEO buyers needing deepest link/keyword data (Ahrefs/Semrush better), all-in-one marketing teams (Semrush broader), or content-first workflows (Surfer better).

Vendor Trust Score

Is SE Ranking a trustworthy vendor?

8.1/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-09-22
    Mid-market market share growth post-Semrush price increases
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strong feature parity at lower price
    87% →
  • Affordable mid-market pricing
    78% →
  • White-label reporting
    64% →

Complaint patterns

  • Link database depth below Ahrefs
    41% →
  • Uneven support quality
    38% →
  • Brand recognition lower in NA
    31% →
Sentiment trend (6 months)
87/100 +1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
Solo / Essential $780
Small team / Pro $1,428
Agency / Business $3,108
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strong feature parity with Ahrefs/Semrush at lower price
  • Affordable pricing ($65-$259/mo)
  • White-label reporting for agencies
  • Clean modern UX
  • Founder-led
  • Made for SMB to mid-market

Editorial: Weaknesses

  • Link database depth below Ahrefs
  • Keyword data depth below Ahrefs/Semrush
  • Support is hit-or-miss
  • Brand recognition lower in NA
  • Innovation pace below Semrush AI

Key features & integrations

  • +Keyword research
  • +Rank tracker
  • +Backlink checker
  • +Site audit
  • +Competitive research
  • +Content marketing module
  • +White-label reports
  • +40+ integrations
40+ integrations
Google Search ConsoleGoogle AnalyticsLooker StudioWordPress
Geography supported
Global; growing in EU, US
Best fit
1–100 employees · SMB to mid-market SEO teams and agencies
Editorial deep-dive

Read our full ranking of SEO Software

SE Ranking ranks #3 in our editorial review of 10 seo software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in SEO Software

#2
Semrush
Broadest feature surface for all-in-one digital marketing.
★ 4.5 public
#4
Surfer SEO
Content-first SEO with NLP-driven optimization.
★ 4.8 public
#1
Ahrefs
Largest live link database; SEO research market leader.
★ 4.5 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for SE Ranking; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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