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CPQ (Configure-Price-Quote) · Rank #1 of 10

Salesforce CPQ

Salesforce-anchored CPQ market share leader.

By Salesforce, Inc. · Founded 2006 · San Francisco, CA · public

Salesforce CPQ (formerly SteelBrick, acquired by Salesforce in 2015 for $360M) is the CPQ market share leader, anchored on Salesforce CRM gravity. The product covers product configuration, pricing rules, quote generation, and approval workflows native to the Salesforce platform. In 2023 Salesforce began consolidating CPQ + Billing + Subscription Management into Revenue Cloud, creating roadmap uncertainty for legacy SteelBrick-heritage CPQ deployments. Strengths: deepest Salesforce-native integration in category, broadest installed base, mature partner ecosystem for implementation, and tight CRM-to-quote workflow. Best fit for Salesforce-anchored enterprises with existing Sales Cloud and Service Cloud commitments. Trade-offs: pricing has crept up over 2024-2025 (Salesforce-wide repricing), Revenue Cloud rebranding has created roadmap confusion, configuration depth below Oracle/SAP for complex manufacturing, and innovation pace on AI features below DealHub.

Visit Salesforce CPQ Vendor pricing Compare to DealHub
Best for

Salesforce-anchored enterprises (500-50,000+ employees) with existing Sales Cloud and Service Cloud commitments wanting native CPQ + Billing in Revenue Cloud architecture.

Worst for

Non-Salesforce shops (Oracle/SAP/DealHub better fit), complex manufacturing engineer-to-order (Tacton/Cincom better depth), or buyers wanting fastest AI feature velocity (DealHub leads).

Vendor Trust Score

Is Salesforce CPQ a trustworthy vendor?

6.9/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2015-12-23
    Acquired SteelBrick for $360M; rebranded as Salesforce CPQ
  • 2023-09-12
    Revenue Cloud rebranding consolidated CPQ + Billing + Subscription Management; customer roadmap confusion reported
  • 2025-02-18
    Pricing increases reported across Sales Cloud + CPQ; mid-market customers flagged renewal pressure
  • 2025-09-15
    Einstein GPT for CPQ launched; AI quote-generation features added
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deepest Salesforce-native integration
    87% →
  • Broadest installed base and partner ecosystem
    78% →
  • Mature Sales Cloud bundling economics
    64% →
  • Reliable platform stability
    51% →

Complaint patterns

  • Revenue Cloud rebranding created confusion
    64% ↑
  • Pricing crept up 2024-2025
    51% ↑
  • Configuration depth below Oracle/SAP for manufacturing
    41% →
  • Innovation pace on AI below DealHub
    38% ↑
  • Implementation 4-9 months and expensive
    47% →
Sentiment trend (6 months)
71/100 -1 pts
12
01
02
03
04
05
Representative voices

  • “Native Salesforce integration is unmatched, but the Revenue Cloud rebranding has created genuine roadmap confusion for our team.”

    RevOps Director· G2 · 2026-03-14

  • “Pricing has gone up substantially in our last two renewals. The bundle math still works because we are deep in Salesforce, but we evaluated DealHub seriously.”

    Sales Operations Lead· G2 · 2026-02-21

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

387 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
500-2,500 employees $144,000
2,500-10,000 employees $480,000
10,000+ employees $1,320,000
Listed-price history
2023
CPQ
$
+ $65/emp
2024
CPQ
$
+ $70/emp
2025
CPQ
$
+ $75/emp
2026
CPQ
$
+ $75/emp
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP Authorized

Editorial: Strengths

  • Deepest Salesforce-native integration in category
  • Broadest CPQ installed base globally
  • Mature partner ecosystem for implementation
  • Tight CRM-to-quote workflow
  • Salesforce platform stability and trust
  • Strong Sales Cloud and Service Cloud bundling economics

Editorial: Weaknesses

  • Revenue Cloud rebranding created roadmap confusion since 2023
  • Pricing crept up over 2024-2025 with Salesforce repricing
  • Configuration depth below Oracle/SAP for complex manufacturing
  • Innovation pace on AI features below DealHub
  • Implementation 4-9 months typical
  • Per-user pricing scales fast at enterprise

Key features & integrations

  • +Product configurator with rules engine
  • +Price book and discount approval workflow
  • +Quote-to-cash automation
  • +Native Salesforce integration
  • +Einstein AI for quote insights
  • +Subscription Management within Revenue Cloud
  • +Guided selling templates
  • +500+ AppExchange integrations
500+ integrations
Salesforce Sales CloudSalesforce Service CloudDocuSignCongaIroncladNetSuiteSAPOracle ERP
Geography supported
Global; enterprise-grade
Best fit
500–50,000+ employees · Salesforce-anchored enterprises
Editorial deep-dive

Read our full ranking of CPQ (Configure-Price-Quote)

Salesforce CPQ ranks #1 in our editorial review of 10 cpq (configure-price-quote) platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in CPQ (Configure-Price-Quote)

#2
DealHub
Modern CPQ category leader with strongest sales-rep UX.
★ 4.7 opaque
#3
Oracle CPQ
Enterprise CPQ for Oracle ERP-anchored organizations.
★ 4.0 opaque
#4
SAP CPQ
SAP-anchored CPQ with CallidusCloud heritage.
★ 4.0 opaque
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Salesforce CPQ; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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