Skip to content
Z Zendikt
R
Account-Based Marketing (ABM) Platforms · Rank #3 of 10

RollWorks (NextRoll)

Mid-market ABM activation leader.

By NextRoll, Inc. · Founded 2007 · San Francisco, CA · private

RollWorks is the mid-market ABM platform, part of NextRoll (formerly AdRoll Group). The product is purpose-built for mid-market ABM with strong fit for $50M-$500M revenue companies. Strengths: strongest mid-market ABM positioning, mature ABM advertising integration (NextRoll AdRoll heritage), affordable pricing relative to 6sense/Demandbase, and modern UX. Best fit for mid-market B2B running ABM ads + orchestration. Trade-offs: enterprise depth below 6sense/Demandbase, advertising-anchored architecture less compelling for buyers wanting non-ad ABM, and AI/predictive features still maturing.

Visit RollWorks (NextRoll) Vendor pricing Compare to Demandbase
Best for

Mid-market B2B companies ($50M-$500M revenue, 200-2,000 employees) running ABM advertising + orchestration with affordable mid-market pricing.

Worst for

Enterprise wanting deepest predictive AI (6sense better), buyers wanting non-ad ABM (Demandbase better), or budget-conscious SMB.

Vendor Trust Score

Is RollWorks (NextRoll) a trustworthy vendor?

7.5/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2024-09-22
    Mid-market positioning maintained; modern UX
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 880 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strongest mid-market ABM positioning
    87% →
  • Mature ABM advertising integration
    78% →
  • Affordable pricing vs 6sense/Demandbase
    71% →

Complaint patterns

  • Enterprise depth below 6sense/Demandbase
    47% →
  • AI/predictive features still maturing
    41% ↑
  • Advertising-anchored architecture
    31% →
Sentiment trend (6 months)
80/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
$50M-$200M revenue $48,000
$200M-$500M revenue $120,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strongest mid-market ABM positioning
  • Mature ABM advertising integration
  • Affordable pricing relative to 6sense/Demandbase
  • Modern UX
  • NextRoll AdRoll heritage
  • Built for $50M-$500M revenue

Editorial: Weaknesses

  • Enterprise depth below 6sense/Demandbase
  • Advertising-anchored less compelling for non-ad ABM
  • AI/predictive features still maturing
  • Support depends on tier
  • Smaller integration ecosystem (~80)

Key features & integrations

  • +ABM advertising (display + LinkedIn + retargeting)
  • +Account-based orchestration
  • +Account scoring
  • +Marketing automation integration
  • +Modern UX
  • +80+ integrations
80+ integrations
SalesforceHubSpotMarketoPardotEloquaOutreach
Geography supported
Global; strongest in US, EU, UK
Best fit
200–2,000 employees · Mid-market B2B
Editorial deep-dive

Read our full ranking of Account-Based Marketing (ABM) Platforms

RollWorks (NextRoll) ranks #3 in our editorial review of 10 account-based marketing (abm) platforms platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Account-Based Marketing (ABM) Platforms

#2
Demandbase
Broad enterprise ABM platform alternative to 6sense.
★ 4.4 opaque
#4
Terminus
Mid-market ABM orchestration with account-based experience.
★ 4.4 opaque
#1
6sense
AI-driven predictive ABM leader.
★ 4.5 opaque
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for RollWorks (NextRoll); we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously