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Survey Software · Rank #8 of 10

QuestionPro

Long-running mid-market market research and academic survey platform.

By QuestionPro, Inc. · Founded 2002 · Austin, TX · private

QuestionPro is the long-running mid-market market research and academic survey platform, founded 2002. Privately-held, profitable per public statements. The product covers survey design + market research panels + academic research workflows + customer feedback. Strengths: deepest market research feature set (panels, conjoint, MaxDiff, TURF), strong fit for academic research and market research firms, mature global delivery, transparent pricing, and stable founder-led execution. Best fit for market research and academic research buyers. Trade-offs: AI feature velocity below Typeform/Qualtrics, UX dated relative to Typeform, Smaller deployed base versus SurveyMonkey, weaker for B2B SaaS NPS/CSAT use cases, and Support is hit-or-miss.

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Best for

Market research firms, academic researchers, and mid-market companies (50-2,000 employees) running structured market research with conjoint/MaxDiff analysis.

Worst for

B2B SaaS NPS/CSAT (Typeform/Qualtrics better), engagement-led use cases (Typeform better), or buyers prioritizing AI velocity.

Vendor Trust Score

Is QuestionPro a trustworthy vendor?

8.3/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
9.0
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2018-04-22
    Profitability disclosed; founder-led execution since 2002
  • 2024-09-22
    QuestionPro AI launched for survey + research
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 580 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deepest market research features
    87% →
  • Right call for academic research
    71% →
  • Conjoint + MaxDiff analysis
    64% →
  • Transparent pricing
    47% →

Complaint patterns

  • AI velocity below Typeform/Qualtrics
    47% ↑
  • UX dated relative to Typeform
    41% →
  • Smaller installed base
    31% →
Sentiment trend (6 months)
80/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $4,800
200-1,000 employees $18,000
1,000+ employees $60,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
◐ FedRAMP In-Process

Editorial: Strengths

  • Deepest market research feature set
  • Best for academic research
  • Mature global delivery
  • Transparent pricing
  • Founder-led stable execution
  • Conjoint and MaxDiff analysis

Editorial: Weaknesses

  • AI velocity below Typeform/Qualtrics
  • UX dated relative to Typeform
  • Thinner footprint than SurveyMonkey
  • Weaker for B2B SaaS NPS/CSAT
  • Uneven support quality
  • Brand recognition below SurveyMonkey

Key features & integrations

  • +Survey design
  • +Market research panels
  • +Conjoint analysis
  • +MaxDiff
  • +TURF analysis
  • +Templates
  • +Mobile + offline
  • +80+ integrations
80+ integrations
SalesforceTableauSlackZapierPower BIGoogle Sheets
Geography supported
Global; strongest in US, EU, APAC, India
Best fit
50–5,000 employees · Market research + academic research
Editorial deep-dive

Read our full ranking of Survey Software

QuestionPro ranks #8 in our editorial review of 10 survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Survey Software

#7
Microsoft Forms
Free Microsoft 365-bundled basic surveys.
★ 4.4 public
#9
Formstack
Forms + workflow + e-signature combined for buyers wanting unified workflow.
★ 4.4 partial
#6
Google Forms
Free Google Workspace-bundled basic surveys.
★ 4.6 public
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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for QuestionPro; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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