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AI Search Visibility Optimization · Rank #3 of 10

Otterly.ai

SMB and agency-friendly AI search visibility tracker.

By Otterly.ai · Founded 2024 · San Francisco, CA · private

Otterly.ai is the SMB and agency-friendly AI search visibility platform, founded 2024. The product tracks brand citations across ChatGPT, Perplexity, Google AI Overviews, and Gemini at affordable per-prompt pricing. Strengths: affordable pricing for SMB and agencies, transparent per-prompt pricing model, modern UX, and good agency white-label support. Best fit for SMBs (5-200 employees) and SEO agencies wanting AI search tracking at SMB pricing. Trade-offs: enterprise depth below Profound, methodology still maturing (category-wide), and smaller community.

Visit Otterly.ai Vendor pricing Compare to Peec AI
Best for

SMBs (5-200 employees) and SEO agencies wanting AI search visibility tracking at affordable per-prompt pricing with agency-friendly features.

Worst for

Enterprises wanting deepest tracking depth (Profound better), buyers needing full SEO + AI search integrated (Ahrefs Brand Radar / BrightEdge better fit), or risk-averse buyers.

Vendor Trust Score

Is Otterly.ai a trustworthy vendor?

8.1/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-09-22
    SMB and agency positioning maintained; transparent pricing
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 38 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Affordable per-prompt pricing
    87% →
  • Modern UX
    78% →
  • Best for SMB and agencies
    71% →

Complaint patterns

  • Enterprise depth below Profound
    41% →
  • Methodology still maturing
    38% →
  • Smaller community
    31% →
Sentiment trend (6 months)
84/100 +2 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

28 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
Solo / Starter $348
Pro / Agency $1,788
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Affordable per-prompt pricing for SMB/agencies
  • Transparent pricing model
  • Modern UX
  • Agency white-label support
  • Made for SMB and agencies

Editorial: Weaknesses

  • Enterprise depth below Profound
  • Methodology still maturing (category-wide)
  • Smaller community
  • Support inconsistency reported
  • Smaller integration ecosystem

Key features & integrations

  • +AI search citation tracking
  • +Multi-engine coverage
  • +Per-prompt pricing model
  • +Agency white-label
  • +CSV export
  • +Modern UX
15+ integrations
Looker StudioSlackCSV export
Geography supported
Global
Best fit
5–500 employees · SMBs and SEO agencies
Editorial deep-dive

Read our full ranking of AI Search Visibility Optimization

Otterly.ai ranks #3 in our editorial review of 10 ai search visibility optimization platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in AI Search Visibility Optimization

#2
Peec AI
European-built AI search visibility tracker.
★ 4.6 public
#4
AthenaHQ
AI search visibility plus competitive analysis.
★ 4.5 public
#1
Profound
Most mature pure-play AI search visibility platform.
★ 4.6 opaque
Help the next buyer

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