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SEO Software · Rank #6 of 10

Moz Pro

Domain Authority anchor; legacy SEO industry metric.

By Moz, Inc. (iContact / Ziff Davis) · Founded 2004 · Seattle, WA · public

Moz Pro is the SEO platform from Moz, founded 2004 (originally SEOmoz), acquired by iContact (Ziff Davis) in 2024. The product covers keyword research, link analysis (with proprietary Domain Authority metric), rank tracking, and site audit. Strengths: Domain Authority (DA) remains the legacy industry metric for SEO comparisons, mature toolset, and Moz Local for multi-location. Trade-offs: post-Ziff Davis acquisition direction unclear, link database depth below Ahrefs, product velocity has slowed materially since 2022, and customer churn to Ahrefs/Semrush has been significant.

Visit Moz Pro Vendor pricing Compare to Clearscope
Best for

Buyers tied to Domain Authority reporting (agency contracts referencing Moz DA) or multi-location SEO needs (Moz Local).

Worst for

Modern SEO sophisticates (Ahrefs/Semrush better data and velocity), content-first teams (Surfer/Clearscope better), or buyers wanting fastest product velocity.

Vendor Trust Score

Is Moz Pro a trustworthy vendor?

7.0/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
6.5
Executive stability
Leadership churn over 24 months
6.5
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2024-04-22
    Acquired by Ziff Davis (via iContact); roadmap uncertainty
  • 2025-08-15
    Customer churn to Ahrefs/Semrush flagged in industry forums
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Domain Authority is legacy metric
    78% →
  • Mature 20-year toolset
    64% →
  • Moz Local for multi-location
    51% →

Complaint patterns

  • Product velocity slowed
    64% ↑
  • Link database depth below Ahrefs
    51% →
  • Customer support quality declined
    47% ↑
Sentiment trend (6 months)
70/100 -1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
Solo / Standard $1,188
Team / Medium $2,148
Agency / Large+ $3,588
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Domain Authority (DA) is legacy industry metric
  • Mature toolset (20+ years)
  • Moz Local for multi-location
  • Moz Academy training resources
  • Strong reporting integrations

Editorial: Weaknesses

  • Post-Ziff Davis acquisition direction unclear
  • Link database depth below Ahrefs
  • Product velocity slowed materially since 2022
  • Customer churn to Ahrefs/Semrush
  • AI features arrived late
  • Customer support quality declined

Key features & integrations

  • +Keyword research
  • +Rank tracking
  • +Link Explorer (DA metric)
  • +Site Crawl
  • +Moz Local (separate)
  • +Reporting integrations
  • +Moz Academy resources
25+ integrations
Google Search ConsoleGoogle AnalyticsLooker Studio
Geography supported
Global; strongest in US
Best fit
1–500 employees · SEO teams tied to DA reporting
Editorial deep-dive

Read our full ranking of SEO Software

Moz Pro ranks #6 in our editorial review of 10 seo software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in SEO Software

#5
Clearscope
Enterprise content optimization with strong reader-grading.
★ 4.8 public
#7
Mangools
Cheapest credible SEO tool for solo SEOs and small agencies.
★ 4.6 public
#4
Surfer SEO
Content-first SEO with NLP-driven optimization.
★ 4.8 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Moz Pro; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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