Mid-market non-engineering teams (50-1,000 employees) extending existing workflow automation with AI nodes, primarily Zapier alternatives at higher complexity.
Pure agent platform needs (LangSmith/CrewAI/Lindy better), engineering-led automation (n8n better), or buyers wanting deepest AI integration.
Is Make (formerly Integromat) a trustworthy vendor?
- 2020-08-22Acquired by Celonis
- 2022-02-15Integromat rebranded to Make
- 2024-04-22AI nodes (OpenAI, Anthropic) GA
What 480 reviews actually say
Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.
Praise patterns
- Visual scenario builder87% →
- 1,500+ integrations78% →
- Competitive mid-market pricing71% →
Complaint patterns
- Not a pure agent platform47% →
- AI capability ceiling lower41% ↑
- Post-Celonis velocity measured31% →
What buyers actually pay
287 anonymized deal disclosures · last updated 2026-04-30
| Company size | Median annual |
|---|---|
| Solo / Free | $0 |
| Small team / Pro | $192 |
| Mid-market / Teams | $1,740 |
Auto-verified certifications
Editorial: Strengths
- Visual scenario builder
- 1,500+ integrations
- AI nodes (OpenAI, Anthropic)
- Competitive mid-market pricing
- Established 12+ year track record
- Best for non-engineers
Editorial: Weaknesses
- Not a pure agent platform
- AI capability ceiling lower than dedicated tools
- Post-Celonis product velocity measured
- Some complexity in advanced scenarios
- Support response times vary
Key features & integrations
- +Visual scenario builder
- +1,500+ integrations
- +AI nodes (OpenAI, Anthropic, etc.)
- +Custom apps (developer SDK)
- +Webhooks and APIs
- +Mobile apps
- +Schedule and event-based triggers
Read our full ranking of AI Agent Platforms
Make (formerly Integromat) ranks #10 in our editorial review of 10 ai agent platforms platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.
Read the full rankingClosest alternatives in AI Agent Platforms
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