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Sales Intelligence Software · Rank #3 of 10

Lusha

Affordable mid-market alternative to ZoomInfo with transparent per-credit pricing.

By Lusha Systems Inc. · Founded 2016 · New York, NY · private

Lusha is the affordable mid-market sales intelligence platform, founded 2016. The product covers B2B contact data + intent + Chrome extension prospecting at meaningfully lower price than ZoomInfo. Strengths: transparent per-credit pricing (no opaque enterprise quotes for SMB-mid-market), strong Chrome extension prospecting workflow, GDPR-compliant European data, founder-led culture. Best fit for SMB to mid-market sales teams (1-200 reps) wanting credible B2B contact data without ZoomInfo pricing/trust trade-offs. Trade-offs: data depth below ZoomInfo for very large enterprises, fewer firmographics fields, and Support is hit-or-miss.

Visit Lusha Vendor pricing Compare to LinkedIn Sales Navigator
Best for

SMB to mid-market sales teams (1-200 reps) wanting credible B2B contact data with transparent pricing and GDPR-compliant European data.

Worst for

Enterprise outbound at very large scale (ZoomInfo broader data), HubSpot-anchored buyers (Clearbit/Breeze better fit), or buyers wanting deepest enterprise feature set.

Vendor Trust Score

Is Lusha a trustworthy vendor?

8.2/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-09-22
    Mid-market positioning maintained; transparent pricing differentiator
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Transparent per-credit pricing
    87% →
  • Strong Chrome extension prospecting
    78% →
  • GDPR-compliant European data
    64% →

Complaint patterns

  • Data depth below ZoomInfo for enterprise
    47% →
  • Fewer firmographics fields
    41% →
  • Support depends on tier
    38% →
Sentiment trend (6 months)
80/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1-10 reps $432
10-50 reps $4,320
50-200 reps $24,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Transparent per-credit pricing
  • Strong Chrome extension prospecting
  • GDPR-compliant European data
  • Founder-led culture
  • Affordable mid-market pricing
  • Fits SMB to mid-market

Editorial: Weaknesses

  • Data depth below ZoomInfo for enterprise
  • Fewer firmographics fields than ZoomInfo
  • Uneven support quality
  • Smaller integration ecosystem (~50)
  • AI features less mature than Apollo

Key features & integrations

  • +B2B contact data (verified email + phone)
  • +Chrome extension prospecting
  • +Intent data (separate add-on)
  • +Bulk enrichment
  • +CRM integration
  • +GDPR-compliant European data
  • +50+ integrations
50+ integrations
SalesforceHubSpotOutreachSalesloftLinkedIn
Geography supported
Global; strong in US, EU, UK
Best fit
1–500 employees · SMB to mid-market sales teams
Editorial deep-dive

Read our full ranking of Sales Intelligence Software

Lusha ranks #3 in our editorial review of 10 sales intelligence software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Sales Intelligence Software

#2
LinkedIn Sales Navigator
LinkedIn-native account research with InMail credits.
★ 4.3 public
#4
Clearbit (HubSpot Breeze Intelligence)
HubSpot-native B2B intelligence (rebranded from Clearbit).
★ 4.4 opaque
#1
ZoomInfo SalesOS
Broadest US B2B contact database despite trust battering.
★ 4.4 opaque
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Lusha; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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