Lightup review and pricing

Lightup is the mid-market ML-driven observability option in the category, anchored on a pushdown query architecture (executing checks inside the warehouse rather than pulling data out) that reduces data movement and cost. The product covers freshness, volume, schema, and distribution monitoring with ML-driven anomaly detection. Raised $20M Series A in 2022. Strengths: pushdown architecture is genuinely differentiated (lower cost, faster execution), ML detection is credible, and Snowflake and Databricks integration is mature. Trade-offs: smaller customer base than Monte Carlo and Bigeye, BI lineage less mature, and the 2022 Series A funding runway requires monitoring relative to better-funded peers.