Skip to content
Z Zendikt
L
Lead Generation Software · Rank #1 of 10

Leadfeeder (Dealfront) review and pricing

Modern reverse IP visitor identification leader, rebranded to Dealfront post-Echobot merger.

By Dealfront (Leadfeeder + Echobot merger) · Founded 2012 · Helsinki, Finland / Karlsruhe, Germany · private

Leadfeeder is the modern reverse IP visitor identification platform, founded 2012 in Helsinki. Merged with Echobot in October 2022 to form Dealfront, the combined go-to-market platform. The Leadfeeder product centers on identifying anonymous companies visiting your website via reverse IP lookup, integrated with European B2B contact data from Echobot. Strengths: best-in-class reverse IP accuracy for B2B visitor identification, modern Finnish + German engineering, GDPR-first design, mature CRM integrations (HubSpot, Salesforce, Pipedrive), and aggressive AI feature velocity post-merger. Best fit for B2B SaaS marketing + sales teams wanting anonymous-visitor surfacing. Trade-offs: per-visitor-volume scaling at higher tiers, US contact data weaker than ZoomInfo+Apollo, brand confusion from Dealfront rebrand (some customers still on Leadfeeder branding), and feature scope narrower than full sales intelligence platforms.

Visit Leadfeeder (Dealfront) Vendor pricing Compare to Albacross
Best for

B2B SaaS marketing + sales teams (50-2,000 employees) wanting anonymous-visitor identification with GDPR-first design and CRM workflow.

Worst for

High-volume outbound (Snov.io/UpLead better fit for prospecting), enterprise sales intelligence (ZoomInfo/Apollo better), or US-anchored buyers wanting US contact-data depth.

Vendor Trust Score

Is Leadfeeder (Dealfront) a trustworthy vendor?

8.0/10
High trust
Pricing transparency
Published rates; no hidden fees
8.0
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2022-10-22
    Leadfeeder + Echobot merger; formed Dealfront
  • 2024-09-22
    Dealfront AI launched for visitor scoring
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 740 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Best-in-class reverse IP accuracy
    87% →
  • GDPR-first design
    71% →
  • Mature CRM integrations
    64% →
  • Echobot contact data combined
    51% →

Complaint patterns

  • Per-visitor-volume scaling
    47% ↑
  • US contact data weaker
    41% →
  • Brand confusion from Dealfront rebrand
    38% →
  • Sales-team workflow less mature
    31% →
Sentiment trend (6 months)
78/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

184 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $2,400
200-1,000 employees $8,400
1,000+ employees $24,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Best-in-class reverse IP accuracy
  • Modern Finnish + German engineering
  • GDPR-first design
  • Mature CRM integrations
  • Strong fit for B2B SaaS visitor identification
  • Echobot contact data integration

Editorial: Weaknesses

  • Per-visitor-volume scaling
  • US contact data weaker than ZoomInfo
  • Brand confusion from Dealfront rebrand
  • Feature scope narrower than sales intelligence
  • Pricing meaningful at higher tiers
  • Sales-team workflow less mature than CRM-anchored

Key features & integrations

  • +Reverse IP visitor identification
  • +B2B contact data (Echobot)
  • +CRM sync
  • +Account-level analytics
  • +Slack/Teams alerts
  • +API access
  • +AI lead scoring
  • +40+ integrations
40+ integrations
HubSpotSalesforcePipedriveSlackMicrosoft TeamsZapier
Geography supported
Global; strongest in EU, UK, US
Best fit
50–2,000 employees · B2B SaaS marketing + sales teams
Editorial deep-dive

Read our full ranking of Lead Generation Software

Leadfeeder (Dealfront) ranks #1 in our editorial review of 10 lead generation software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Lead Generation Software

#2
Albacross
European-built reverse IP lookup with GDPR-first design.
★ 4.5 public
#3
Lead Forensics
Long-running UK-built reverse IP lookup with mature enterprise support.
★ 4.3 opaque
#4
Visitor Queue
Modern affordable visitor identification for SMB B2B.
★ 4.6 public
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Leadfeeder (Dealfront); we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously