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Small Business CRM Software · Rank #8 of 10

Keap

CRM + email marketing + payments for solopreneurs.

By Keap, Inc. (formerly Infusionsoft) · Founded 2001 · Chandler, AZ · private

Keap (formerly Infusionsoft) bundles CRM, email marketing automation, and payments into a single platform aimed at solopreneurs and very small businesses. The product's strengths: powerful email marketing automation, payments built in, and end-to-end customer journey tracking. Best for service businesses that want to consolidate sales and marketing tooling. Trade-offs: pricing is meaningful ($249-$299/mo entry), learning curve steep, and the rebrand from Infusionsoft confused some buyers.

Visit Keap Vendor pricing Compare to Insightly
Best for

Solopreneurs and very small businesses (1-10 employees) wanting CRM + email marketing + payments consolidated in one platform.

Worst for

Pure pipeline sales teams (Pipedrive better), buyers wanting modern UX (Folk/HubSpot better), or budget-conscious solopreneurs (Capsule/LACRM cheaper).

Vendor Trust Score

Is Keap a trustworthy vendor?

7.2/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2019-01-29
    Rebrand from Infusionsoft to Keap; some user confusion
  • 2024-08-15
    Pricing increased ~15% on Pro tier
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,380 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • CRM + email marketing + payments bundled
    78% →
  • Powerful email automation
    71% →
  • End-to-end customer journey tracking
    51% →

Complaint patterns

  • Steep learning curve
    64% ↑
  • Pricing meaningful at entry
    51% ↑
  • UI dated
    41% ↑
Sentiment trend (6 months)
70/100 -1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
1-10 employees $2,988
10-25 employees $5,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • CRM + email marketing + payments bundled
  • Powerful email marketing automation
  • Payments built in (Stripe, WePay)
  • End-to-end customer journey tracking
  • 20+ years of business; experienced team

Editorial: Weaknesses

  • Pricing meaningful ($249-$299/mo entry)
  • Steep learning curve
  • Rebrand from Infusionsoft confused some buyers
  • Per-contact pricing scales fast
  • UI dated relative to modern competitors

Key features & integrations

  • +CRM + email marketing combo
  • +Sales pipeline
  • +Email automation
  • +Payments (Stripe, WePay)
  • +Landing pages
  • +Forms and surveys
  • +Mobile apps
  • +200+ integrations
200+ integrations
StripeWePayWordPressShopifyZapierOutlook
Geography supported
Primarily US; growing international
Best fit
1–25 employees · Solopreneurs and very small businesses
Editorial deep-dive

Read our full ranking of Small Business CRM Software

Keap ranks #8 in our editorial review of 10 small business crm software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Small Business CRM Software

#7
Insightly
CRM + Projects + Marketing for service businesses.
★ 4.2 public
#9
Zoho Bigin
Stripped-down pipeline-centric Zoho CRM at $7-$15/user.
★ 4.6 public
#6
Capsule CRM
UK-based simple SMB CRM with generous free tier.
★ 4.5 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Keap; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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