Skip to content
Z Zendikt
J
Survey Software · Rank #5 of 10

Jotform

Form-builder + survey hybrid for SMB at affordable pricing.

By Jotform Inc. · Founded 2006 · San Francisco, CA · private

Jotform is the form-builder + survey hybrid platform, founded 2006. Privately-held by founder Aytekin Tank, profitable per public statements. The product covers form design + survey design + workflow automation + e-signature in one platform. Strengths: form + survey unified platform, affordable pricing for SMB, mature templates (10,000+), profitable bootstrapped execution since 2006, transparent pricing, and broad integrations. Best fit for SMBs wanting form/survey hybrid without separate tools. Trade-offs: pure survey depth below Alchemer/Qualtrics, AI feature velocity below Typeform, weaker for academic/market research, Support inconsistency reported for SMB, and brand recognition lower than SurveyMonkey.

Visit Jotform Vendor pricing Compare to Alchemer
Best for

SMBs (5-500 employees) wanting unified form + survey platform with broad templates and affordable predictable pricing.

Worst for

Enterprise XM (Qualtrics better), conversational surveys (Typeform better), or buyers needing deep conditional logic.

Vendor Trust Score

Is Jotform a trustworthy vendor?

8.9/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
9.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
9.5
Executive stability
Leadership churn over 24 months
9.5
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2018-04-22
    Profitable bootstrapped execution disclosed
  • 2024-09-22
    Jotform AI Agents launched for form generation
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,840 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Form + survey unified platform
    87% →
  • Affordable pricing for SMB
    78% →
  • 10,000+ templates
    71% →
  • Profitable bootstrapped execution
    51% →
  • Transparent pricing
    47% →

Complaint patterns

  • Survey depth below Alchemer
    41% →
  • AI velocity below Typeform
    38% ↑
  • Brand recognition below SurveyMonkey
    31% →
Sentiment trend (6 months)
87/100 +1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
5-50 employees $480
50-200 employees $1,500
200+ employees $12,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Form + survey unified platform
  • Affordable pricing for SMB
  • 10,000+ templates
  • Profitable bootstrapped execution
  • Transparent pricing
  • Broad integrations

Editorial: Weaknesses

  • Pure survey depth below Alchemer
  • AI velocity below Typeform
  • Weaker for academic/market research
  • Support response times vary
  • Brand recognition below SurveyMonkey
  • Conditional logic depth below Alchemer

Key features & integrations

  • +Form + survey design
  • +Workflow automation
  • +E-signature
  • +10,000+ templates
  • +Conditional logic
  • +Mobile + offline
  • +150+ integrations
150+ integrations
SalesforceHubSpotSlackPayPalStripeGoogle Sheets
Geography supported
Global; strongest in US, EU, UK, Turkey
Best fit
5–500 employees · SMB form + survey hybrid
Editorial deep-dive

Read our full ranking of Survey Software

Jotform ranks #5 in our editorial review of 10 survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Survey Software

#4
Alchemer
Configurable mid-market surveys with deepest conditional logic.
★ 4.4 public
#6
Google Forms
Free Google Workspace-bundled basic surveys.
★ 4.6 public
#3
SurveyMonkey
Long-running SMB+mid-market survey leader, factor recent vendor stability.
★ 4.4 public
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Jotform; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously