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Account-Based Marketing (ABM) Platforms · Rank #5 of 10

Influ2

Person-based ABM with individual-targeted display ads.

By Influ2, Inc. · Founded 2018 · New York, NY · private

Influ2 is the person-based ABM platform, founded 2018. The product's differentiator: individual-person-targeted display ads (vs traditional account-targeted ABM). Strengths: only credible person-based ABM platform, modern UX, founder-led, and strong fit for buyers wanting individual rather than account-level targeting. Best fit for mid-market B2B running person-based ABM. Trade-offs: not a fit for traditional account-based ABM (use 6sense/Demandbase/RollWorks), per-person targeting requires careful ICP definition, and category niche.

Visit Influ2 Vendor pricing Compare to Terminus
Best for

Mid-market B2B companies ($50M-$300M revenue) wanting person-based ABM (individual-targeted display ads), typically alongside traditional account-based ABM.

Worst for

Buyers wanting traditional account-based ABM (6sense/Demandbase/RollWorks better), enterprise wanting deepest features, or buyers without clear individual-person ICP.

Vendor Trust Score

Is Influ2 a trustworthy vendor?

7.7/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.0
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-09-22
    Person-based ABM positioning maintained; founder-led
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Only credible person-based ABM platform
    84% →
  • Modern UX
    71% →
  • Best for individual targeting
    64% →

Complaint patterns

  • Not a fit for traditional account-based
    47% →
  • Per-person targeting requires ICP
    41% →
  • Category niche
    31% →
Sentiment trend (6 months)
82/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
Mid-market $48,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Only credible person-based ABM platform
  • Modern UX
  • Founder-led
  • Made for individual-person targeting
  • Modern advertising integration
  • Affordable mid-market pricing

Editorial: Weaknesses

  • Not a fit for traditional account-based ABM
  • Per-person targeting requires careful ICP definition
  • Category niche
  • Smaller installed base
  • Support inconsistency reported

Key features & integrations

  • +Person-based ABM (individual-targeted ads)
  • +Modern advertising integration
  • +Account scoring
  • +Pipeline analytics
  • +40+ integrations
40+ integrations
SalesforceHubSpotMarketoOutreachLinkedIn
Geography supported
Global; strongest in US, EU
Best fit
200–2,000 employees · Mid-market B2B with person-based targeting
Editorial deep-dive

Read our full ranking of Account-Based Marketing (ABM) Platforms

Influ2 ranks #5 in our editorial review of 10 account-based marketing (abm) platforms platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Account-Based Marketing (ABM) Platforms

#4
Terminus
Mid-market ABM orchestration with account-based experience.
★ 4.4 opaque
#6
Madison Logic
Content syndication + ABM advertising.
★ 4.5 opaque
#3
RollWorks (NextRoll)
Mid-market ABM activation leader.
★ 4.4 opaque
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Influ2; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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