Skip to content
Z Zendikt
I
Marketing Attribution Software · Rank #6 of 10

Influ

B2B influence + person-level attribution within buying committees.

By Influ, Inc. · Founded 2019 · Boston, MA · private

Influ is the niche B2B attribution platform focused on individual influence within buying committees, founded 2019. The product's differentiator: rather than account-level multi-touch attribution, Influ measures person-level influence, which individuals within a buying committee (champions, blockers, decision makers) were touched by which marketing activities and how that mapped to deal outcomes. Strengths: only credible person-level B2B influence attribution, modern UX, founder-led, and strong fit for B2B SaaS with complex multi-stakeholder deals. Trade-offs: niche category, not a substitute for traditional account-level multi-touch attribution (use alongside Dreamdata/HockeyStack), small installed base, and sales-cycle-coupled value proposition limits TAM.

Visit Influ Vendor pricing Compare to CaliberMind
Best for

B2B SaaS companies (50-1,000 employees) running complex multi-stakeholder deals, typically alongside traditional account-level attribution (Dreamdata/HockeyStack) rather than replacing it.

Worst for

Mobile / B2C apps, B2B SaaS wanting only one attribution platform (Dreamdata/HockeyStack stand alone better), simple single-buyer sales motions, or low-ACV transactional sales.

Vendor Trust Score

Is Influ a trustworthy vendor?

7.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
7.0
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-09-22
    Person-level B2B influence positioning maintained; founder-led
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 80 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Only credible person-level B2B influence
    78% →
  • Modern UX
    64% →
  • Works for multi-stakeholder deals
    51% →

Complaint patterns

  • Niche category
    41% →
  • Not a substitute for account-level attribution
    38% →
  • Small installed base
    31% →
Sentiment trend (6 months)
78/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

47 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
B2B mid-market $24,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Only credible person-level B2B influence attribution
  • Modern UX
  • Founder-led
  • Fits complex multi-stakeholder B2B deals
  • Buying-committee influence visualization
  • Lightweight setup

Editorial: Weaknesses

  • Niche category
  • Not a substitute for account-level multi-touch attribution
  • Small installed base
  • Sales-cycle-coupled value proposition limits TAM
  • Support response times vary
  • Brand recognition limited

Key features & integrations

  • +Person-level B2B influence attribution
  • +Buying-committee mapping and visualization
  • +Marketing-activity to influence-touch correlation
  • +CRM integration
  • +Champion / blocker / decision-maker tagging
30+ integrations
SalesforceHubSpotOutreachSalesloftLinkedIn
Geography supported
Global; strongest in US
Best fit
50–1,000 employees · B2B SaaS with complex multi-stakeholder deals
Editorial deep-dive

Read our full ranking of Marketing Attribution Software

Influ ranks #6 in our editorial review of 10 marketing attribution software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Marketing Attribution Software

#5
CaliberMind
B2B revenue attribution + RevOps tooling combined.
★ 4.5 opaque
#7
AppsFlyer
Mobile attribution market leader.
★ 4.6 opaque
#4
Full Circle Insights
Salesforce-native B2B attribution managed package.
★ 4.4 opaque
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Influ; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

Submit anonymously