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Cap Table / Equity Management · Rank #7 of 10

Gust Equity Management

Early-stage founder-friendly equity bundled with formation.

By Gust, Inc. · Founded 2013 · New York, NY · private

Gust is the early-stage founder-friendly equity management platform, with Gust Launch (incorporation) and Gust Equity Management (cap table) as integrated tooling. Founded 2013 (Gust Launch and Equity Management products specifically launched 2018-2019). The product covers incorporation + cap table + equity grants + basic 409A at affordable pricing for early-stage founders. Strengths: founder-friendly tooling, integrated with Gust Launch incorporation, AngelList alternative for first-time founders, simple UX, affordable pricing, fast onboarding. Best fit for first-time founders wanting incorporation + cap table bundled. Trade-offs: thinner enterprise features than Carta or Pulley, ESPP and post-IPO depth materially below mid-market+ vendors, smaller installed base, Support is hit-or-miss, and brand recognition lower in venture-backed community.

Visit Gust Equity Management Vendor pricing Compare to Astrella by Computershare
Best for

First-time founders and pre-Series A startups (1-25 employees) wanting incorporation + cap table + basic equity management bundled in a single tool with affordable pricing.

Worst for

Venture-backed Series A+ companies (Carta or Pulley better depth), late-stage (Carta or Shareworks better), European startups (Ledgy better fit), or buyers needing comprehensive ESPP.

Vendor Trust Score

Is Gust Equity Management a trustworthy vendor?

7.8/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2018-09-22
    Gust Launch + Gust Equity Management products launched
  • 2024-09-22
    Founder-friendly positioning maintained
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Founder-friendly tooling
    87% →
  • Integrated with Gust Launch incorporation
    71% →
  • Affordable pricing for early-stage
    64% →

Complaint patterns

  • Thinner enterprise features
    51% →
  • Smaller installed base
    41% →
  • ESPP and post-IPO depth below mid-market+
    31% →
Sentiment trend (6 months)
78/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1-10 employees $600
10-25 employees $2,400
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Founder-friendly tooling
  • Integrated with Gust Launch incorporation
  • Affordable pricing for early-stage
  • Simple UX
  • Fast onboarding
  • Fits first-time founders

Editorial: Weaknesses

  • Thinner enterprise features than Carta or Pulley
  • ESPP and post-IPO depth materially below mid-market+
  • Smaller installed base
  • Uneven support quality
  • Brand recognition lower in venture-backed community
  • Smaller integration ecosystem (~30)

Key features & integrations

  • +Incorporation (Gust Launch)
  • +Cap table management
  • +Equity grant administration
  • +Basic 409A valuation services
  • +Modern UX
  • +30+ integrations
30+ integrations
QuickBooksXeroGustoRipplingStripe Atlas
Geography supported
Strongest in US; growing internationally
Best fit
1–25 employees · First-time founders and pre-Series A
Editorial deep-dive

Read our full ranking of Cap Table / Equity Management

Gust Equity Management ranks #7 in our editorial review of 10 cap table / equity management platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Cap Table / Equity Management

#6
Astrella by Computershare
Computershare-anchored cap table with transfer agent integration.
★ 4.2 opaque
#8
Qapita
APAC equity management leader.
★ 4.6 partial
#5
Ledgy
European cap table leader, GDPR-first architecture.
★ 4.7 partial
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