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Sales Engagement Software · Rank #4 of 10

Groove (Clari)

Salesforce-native sales engagement (no sync architecture).

By Clari, Inc. · Founded 2014 · Sunnyvale, CA · private

Groove is the Salesforce-native sales engagement platform, built directly on Salesforce architecture rather than syncing to it. Acquired by Clari in 2022, now positioned as part of the Clari Revenue Platform. The product's strengths: zero sync issues with Salesforce, native security model, and tight Clari forecasting integration. Best fit for sales orgs deeply anchored on Salesforce (50-500 reps). Trade-offs: outside Salesforce ecosystem the product is meaningfully weaker, post-Clari direction has shifted toward enterprise, and pricing has escalated.

Visit Groove (Clari) Vendor pricing Compare to Apollo.io
Best for

Sales orgs deeply anchored on Salesforce (50-500 reps) wanting native architecture and tight Clari forecasting integration.

Worst for

Non-Salesforce shops (Apollo/Outreach better), AI-first outbound (Apollo AI/Reply.io better), or budget-conscious SMB (Mixmax/Yesware cheaper).

Vendor Trust Score

Is Groove (Clari) a trustworthy vendor?

7.2/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2022-12-08
    Acquired by Clari; positioned as part of Clari Revenue Platform
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,440 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Salesforce-native architecture
    87% →
  • Fits SFDC-anchored mid-market
    78% →
  • Tight Clari forecasting integration
    64% →

Complaint patterns

  • Outside Salesforce ecosystem weaker
    51% →
  • Post-Clari direction shifted to enterprise
    47% ↑
  • Product velocity slower
    38% ↑
Sentiment trend (6 months)
81/100 -1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
50-200 employees $18,000
200-500 employees $60,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Salesforce-native architecture (no sync)
  • Tight Clari forecasting integration
  • Native Salesforce security model
  • Right call for SFDC-anchored mid-market
  • Established brand with 1,500+ customers

Editorial: Weaknesses

  • Outside Salesforce ecosystem weaker
  • Post-Clari direction shifted to enterprise
  • Pricing escalated post-acquisition
  • Product velocity slower than Apollo/Reply.io
  • AI features less mature

Key features & integrations

  • +Salesforce-native architecture
  • +Cadence/sequence builder
  • +Dialer
  • +Email tracking
  • +Clari forecasting integration (Premier+)
  • +Analytics dashboards
  • +150+ integrations
150+ integrations
SalesforceClariLinkedIn Sales NavigatorGongOutreach (replacement)
Geography supported
Global; strongest in US, UK
Best fit
50–500 employees · Salesforce-anchored mid-market
Editorial deep-dive

Read our full ranking of Sales Engagement Software

Groove (Clari) ranks #4 in our editorial review of 10 sales engagement software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Sales Engagement Software

#3
Apollo.io
All-in-one sales intelligence + engagement at $79-$149/seat.
★ 4.7 public
#5
Cognism
European-leading B2B contact data + engagement.
★ 4.6 opaque
#2
Salesloft
Salesforce-anchored mid-market sales engagement default.
★ 4.5 opaque
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