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Voice of Customer (VoC) Software · Rank #9 of 10

GetFeedback review and pricing

Salesforce-native VoC for mid-market CX teams, factor parent-company churn.

By Momentive / GetFeedback (PE-backed Symphony Technology Group) · Founded 2013 · San Mateo, CA · pe backed

GetFeedback is the Salesforce-native Voice of Customer platform owned by Momentive (SurveyMonkey parent), founded 2013. Acquired by SurveyMonkey in 2019; remained under Momentive (now SurveyMonkey) after the Symphony Technology Group take-private of June 2023. The product centers on Salesforce-native survey + closed-loop ticket routing for mid-market CX teams. Strengths: tightest Salesforce-native integration in mid-market VoC category, fast mid-market time-to-value (4-8 weeks), reasonable pricing for Salesforce-anchored CX teams, closed-loop ticket routing into Salesforce Service Cloud, and SurveyMonkey-scale infrastructure underneath. Best fit for Salesforce-anchored mid-market CX teams wanting closed-loop VoC without enterprise XM commitment. Trade-offs: parent-company churn (SurveyMonkey -> Momentive -> SurveyMonkey rebrand, plus Symphony Tech PE pressure) creates vendor trust questions, AI text-analytics depth behind InMoment / Chattermill, structured-survey breadth below Qualtrics CoreXM, product velocity moderate post-parent-acquisition, and limited fit for non-Salesforce CRM environments.

Visit GetFeedback Vendor pricing Compare to Chattermill
Best for

Salesforce-anchored mid-market CX teams ($50M-$500M revenue, 200-5,000 employees) wanting closed-loop VoC without enterprise XM commitment.

Worst for

Enterprise XM at Qualtrics scale, non-Salesforce CRM environments (Microsoft Dynamics / HubSpot-anchored), or buyers concerned about parent-company stability.

Vendor Trust Score

Is GetFeedback a trustworthy vendor?

6.5/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
6.0
Executive stability
Leadership churn over 24 months
6.0
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2019-10-22
    SurveyMonkey acquired GetFeedback
  • 2021-06-15
    Parent rebranded to Momentive
  • 2023-06-22
    Symphony Technology Group took parent private at $1.5B
  • 2024-03-22
    Parent reverted to SurveyMonkey brand from Momentive
  • 2025-08-22
    Mid-market buyers reported 10-15% renewal escalations post-Symphony Tech
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 380 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Tightest Salesforce-native integration
    87% →
  • Fast mid-market time-to-value
    71% →
  • Closed-loop into Salesforce Service Cloud
    64% →
  • Reasonable Salesforce-anchored pricing
    47% →
  • SurveyMonkey infrastructure underneath
    31% →

Complaint patterns

  • Parent-company churn creates trust questions
    51% ↑
  • Symphony Tech PE renewal escalations
    41% ↑
  • AI text-analytics behind InMoment
    38% →
  • Product velocity moderate post-acquisition
    31% →
Sentiment trend (6 months)
72/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
200-1,000 employees $18,000
1,000-5,000 employees $56,000
5,000+ employees $132,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Tightest Salesforce-native integration in mid-market VoC
  • Fast mid-market time-to-value (4-8 weeks)
  • Reasonable pricing for Salesforce-anchored teams
  • Closed-loop ticket routing into Salesforce Service Cloud
  • SurveyMonkey-scale infrastructure underneath
  • Mature mid-market case management workflow
  • Salesforce AppExchange Premier listing

Editorial: Weaknesses

  • Parent-company churn creates vendor trust questions
  • Symphony Tech PE pressure (10-15% renewal escalations reported)
  • AI text-analytics depth behind InMoment / Chattermill
  • Structured-survey breadth below Qualtrics CoreXM
  • Product velocity moderate post-acquisition
  • Limited fit for non-Salesforce CRM environments
  • Brand identity unclear under multiple parent rebrands

Key features & integrations

  • +Salesforce-native surveys (NPS / CSAT / CES)
  • +Closed-loop ticket routing
  • +Salesforce Service Cloud integration
  • +Reporting + dashboards
  • +Mobile + web distribution
  • +Mature case management workflow
  • +60+ integrations
60+ integrations
SalesforceSalesforce Service CloudSlackMicrosoft TeamsZapierGoogle Sheets
Geography supported
Global; strongest in US, UK, EU
Best fit
200-5,000 employees · Salesforce-anchored mid-market CX teams
Editorial deep-dive

Read our full ranking of Voice of Customer (VoC) Software

GetFeedback ranks #9 in our editorial review of 10 voice of customer (voc) software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Voice of Customer (VoC) Software

#8
Chattermill
UK-based AI text-analytics specialist for B2C subscription brands.
★ 4.6 partial
#10
Forsta
Confirmit + FocusVision + Dapresy merged under Thoma Bravo, factor PE pressure.
★ 4.2 opaque
#7
Sandsiv
Swiss mid-market VoC alternative to Qualtrics with predictable pricing.
★ 4.5 partial
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