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Survey Software · Rank #9 of 10

Formstack

Forms + workflow + e-signature combined for buyers wanting unified workflow.

By Formstack LLC (PE-backed) · Founded 2006 · Fishers, IN · pe backed

Formstack is the forms + workflow + e-signature combined platform, founded 2006. PE-backed by Hg Capital since 2018 take-private. The product covers form design + workflow automation + e-signature + documents in one platform, making it the strongest fit for buyers wanting unified workflow across forms and documents. Strengths: combined forms + workflow + e-sign platform, mature workflow automation, HIPAA-friendly for healthcare, strong fit for compliance-driven buyers, and broad integrations. Best fit for buyers wanting form/survey + workflow + e-sign unified. Trade-offs: pure survey depth below Alchemer/Qualtrics, AI feature velocity below Typeform, Hg PE pressure has prompted price escalation reports, Support depends on tier, and brand recognition below SurveyMonkey.

Visit Formstack Vendor pricing Compare to QuestionPro
Best for

Mid-market companies (50-2,000 employees) wanting forms + workflow automation + e-signature unified, especially healthcare and financial services with HIPAA needs.

Worst for

Pure survey use cases (Typeform/Alchemer better), engagement-led (Typeform better), or buyers concerned about Hg PE pattern.

Vendor Trust Score

Is Formstack a trustworthy vendor?

6.9/10
Mixed
Pricing transparency
Published rates; no hidden fees
6.0
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
7.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2018-09-22
    Hg Capital acquired Formstack
  • 2024-09-22
    Formstack AI launched for form generation
  • 2025-04-22
    Mid-market buyers reported price escalation post-Hg
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 540 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Combined forms + workflow + e-sign
    87% →
  • Mature workflow automation
    71% →
  • HIPAA-friendly for healthcare
    64% →
  • Broad integrations
    47% →

Complaint patterns

  • Hg PE pressure on pricing
    51% ↑
  • AI velocity below Typeform
    41% ↑
  • Customer support degraded post-Hg
    38% ↑
  • Pure survey depth below Alchemer
    31% →
Sentiment trend (6 months)
75/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $7,200
200-1,000 employees $28,000
1,000+ employees $84,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Combined forms + workflow + e-sign
  • Mature workflow automation
  • HIPAA-friendly for healthcare
  • Fits compliance-driven buyers
  • Broad integrations
  • Healthcare and financial services depth

Editorial: Weaknesses

  • Pure survey depth below Alchemer
  • AI velocity below Typeform
  • Hg PE pressure on pricing
  • Support inconsistency reported post-Hg
  • Brand recognition below SurveyMonkey
  • UX dated relative to Typeform

Key features & integrations

  • +Forms + survey design
  • +Workflow automation
  • +E-signature
  • +Documents (HIPAA)
  • +Conditional logic
  • +Salesforce integration
  • +120+ integrations
120+ integrations
SalesforceHubSpotSlackMicrosoft DynamicsStripeMailchimp
Geography supported
Global; strongest in US, EU
Best fit
50–5,000 employees · Mid-market healthcare + compliance-driven
Editorial deep-dive

Read our full ranking of Survey Software

Formstack ranks #9 in our editorial review of 10 survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Survey Software

#8
QuestionPro
Long-running mid-market market research and academic survey platform.
★ 4.4 public
#10
Paperform
Modern aesthetic-led form/survey builder for SMBs.
★ 4.7 public
#7
Microsoft Forms
Free Microsoft 365-bundled basic surveys.
★ 4.4 public
Help the next buyer

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