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Small Business CRM Software · Rank #3 of 10

Folk

Modern relationship CRM for agencies and founder-led GTM.

By Folk app (Idinvest, Accel) · Founded 2019 · Paris, France · private

Folk is the modern relationship CRM purpose-built for agencies, founders, and GTM-led teams. The product's strengths: Notion-like UX, Chrome extension capture from LinkedIn/Gmail, AI auto-enrichment, and zero-data-entry workflows. Best for buyers who want a CRM that doesn't feel like a CRM. Trade-offs: smaller integration ecosystem, less robust for traditional sales pipelines, and pricing becomes meaningful above 5 seats.

Visit Folk Vendor pricing Compare to Pipedrive
Best for

Agencies, founders, and GTM-led teams (1-20 employees) wanting a modern CRM without traditional sales-org overhead.

Worst for

Traditional sales orgs needing forecasting and pipeline depth (Pipedrive better), or large teams (50+ reps) needing robust admin (HubSpot/Salesforce better).

Vendor Trust Score

Is Folk a trustworthy vendor?

8.1/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-03-15
    Series B raised $20M led by Accel; product velocity strong
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Notion-like modern UX
    87% →
  • Chrome extension capture from LinkedIn
    78% ↑
  • Native AI auto-enrichment
    71% ↑

Complaint patterns

  • Smaller integration ecosystem
    47% →
  • Less robust for traditional pipelines
    38% →
  • Reporting depth limited
    31% →
Sentiment trend (6 months)
89/100 +2 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

87 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
1-10 employees $1,500
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Notion-like modern UX
  • Chrome extension capture from LinkedIn/Gmail
  • Native AI auto-enrichment built in
  • Zero-data-entry workflows
  • Works for agencies and founder-led GTM
  • Free tier (200 contacts, 1 user)

Editorial: Weaknesses

  • Smaller integration ecosystem (~80 integrations)
  • Less robust for traditional sales pipelines
  • Pricing meaningful above 5 seats
  • Reporting depth limited
  • Smaller user community than HubSpot/Pipedrive

Key features & integrations

  • +Notion-like UX
  • +Chrome extension capture
  • +AI auto-enrichment
  • +Email sync
  • +Pipeline views
  • +Custom fields
  • +Mobile apps
  • +80+ integrations
80+ integrations
GmailLinkedInSlackNotionZapierCalendly
Geography supported
Global; strongest in US, EU, UK
Best fit
1–20 employees · Agencies and founder-led GTM
Editorial deep-dive

Read our full ranking of Small Business CRM Software

Folk ranks #3 in our editorial review of 10 small business crm software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Small Business CRM Software

#2
Pipedrive
Cleanest pure-pipeline CRM for sales-led SMBs.
★ 4.3 public
#4
Copper
Native Google Workspace CRM that lives inside Gmail.
★ 4.5 public
#1
HubSpot CRM (Free + Starter)
Genuinely free SMB CRM with the strongest growth path.
★ 4.4 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Folk; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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