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Property Management Software · Rank #4 of 10

Entrata review and pricing

Modern multifamily challenger with private growth funding.

By Entrata, Inc. · Founded 2003 · Lehi, UT · private

Entrata is the modern multifamily-focused property management platform, founded 2003 in Lehi, Utah. The company raised a $507M Series A in 2021 at over $1B valuation, exceptional for a 17-year-old company, and remains private and founder-influenced. The product covers multifamily property management end-to-end: rent collection, lease management, prospect-to-resident CRM, marketing, revenue management (Entrata Pricing), maintenance, accounting, and resident services. Strengths: deep multifamily focus (Entrata does not try to serve commercial or association markets), modern UX relative to Yardi, single platform reducing integration complexity, private well-funded with growth runway, credible alternative to RealPage for multifamily operators avoiding the antitrust-defendant parent. Best fit for multifamily operators with 5,000 to 50,000 units who want a modern single-vendor stack. Trade-offs: no commercial real estate coverage, US-only geographic focus, smaller integration ecosystem than AppFolio or Yardi, and customer reports of pricing pressure during contract renewals.

Visit Entrata Vendor pricing Compare to Yardi Voyager
Best for

Multifamily operators (5,000 to 50,000 units) wanting a modern single-vendor stack covering CRM, marketing, leasing, revenue management, and resident services, particularly those moving away from RealPage.

Worst for

Commercial-only portfolios (MRI better), single-family rental (Propertyware or AppFolio better), international operations (Yardi better), or SMB landlords (TenantCloud or Buildium cheaper).

Vendor Trust Score

Is Entrata a trustworthy vendor?

7.2/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2021-07-13
    Raised $507M Series A at over $1B valuation
    Goldman Sachs Asset Management plus Silver Lake Waterman
  • 2024-09-15
    Positioned as credible alternative to RealPage post-DOJ lawsuit
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 880 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deep multifamily single-platform focus
    87% →
  • Modern UX relative to Yardi
    71% →
  • Credible alternative to RealPage
    64% ↑

Complaint patterns

  • No commercial coverage
    51% →
  • Pricing pressure at renewal
    47% ↑
  • Smaller integration ecosystem
    38% →
Sentiment trend (6 months)
78/100 +2 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

187 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1,000-5,000 units $84,000
5,000-25,000 units $348,000
25,000+ units $960,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Deep multifamily focus, single-platform architecture
  • Modern UX relative to Yardi
  • Private well-funded ($507M Series A 2021)
  • Credible alternative to RealPage for multifamily
  • Strong resident CRM and marketing
  • Entrata Pricing for revenue management

Editorial: Weaknesses

  • No commercial real estate coverage
  • US-only geographic focus
  • Smaller integration ecosystem than AppFolio or Yardi
  • Customer reports of pricing pressure at renewal
  • Implementation 3-9 months for enterprise

Key features & integrations

  • +Multifamily-specific accounting
  • +Resident CRM and marketing automation
  • +Entrata Pricing (revenue management)
  • +Online leasing and renewals
  • +Maintenance and inspections
  • +ResidentVerify (tenant screening)
  • +Resident portal and payments
  • +Property websites
90+ integrations
Zillow Rental NetworkApartments.comTransUnionHappyCoLatchelPetScreening
Geography supported
United States
Best fit
50-10,000 employees · Multifamily operators (5,000 to 50,000 units)
Editorial deep-dive

Read our full ranking of Property Management Software

Entrata ranks #4 in our editorial review of 10 property management software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Property Management Software

#3
Yardi Voyager
Enterprise property management with 40-year founder-led track record.
★ 4.0 opaque
#5
MRI Software
Enterprise commercial real estate plus lease accounting (ASC 842) leader.
★ 4.0 opaque
#2
Buildium
Mature SMB-to-mid product with complex RealPage and Thoma Bravo ownership.
★ 4.3 public
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