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Identity & Access Management (IAM) / SSO · Rank #2 of 10

Microsoft Entra ID

De facto default for any organization on Microsoft 365.

By Microsoft Corporation · Founded 2014 · Redmond, WA · public

Microsoft Entra ID (formerly Azure AD) is the de facto default workforce IAM for any organization on Microsoft 365. Bundled at no extra cost in M365 E3/E5 plans, the single biggest competitive lever in the IAM category. Best fit for any Microsoft-anchored organization. Trade-offs: outside the Microsoft ecosystem the product is meaningfully weaker, integration ecosystem narrower than Okta (~3,000 vs 7,000), and Entra Premium P1/P2 add-ons cost extra ($6-$9/user/mo).

Visit Microsoft Entra ID Vendor pricing Compare to Okta Workforce Identity
Best for

Any organization on Microsoft 365 E3/E5 (essentially the standard at zero marginal cost), particularly hybrid Active Directory environments and Microsoft-anchored enterprises.

Worst for

Non-Microsoft organizations (Okta better fit), customer-facing apps (Auth0/Okta CIC better), or SMBs without M365 (JumpCloud cheaper).

Vendor Trust Score

Is Microsoft Entra ID a trustworthy vendor?

8.2/10
High trust
Pricing transparency
Published rates; no hidden fees
8.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2024-01-19
    Midnight Blizzard breach disclosed; Microsoft email systems compromised
  • 2024-04-22
    Secure Future Initiative launched; major identity security investments
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 7,280 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Bundled with Microsoft 365 at no extra cost
    87% →
  • Native integration with Microsoft products
    84% →
  • Conditional Access policies industry-leading
    71% →

Complaint patterns

  • Outside Microsoft ecosystem weaker
    47% →
  • Premium tiers required for advanced features
    41% →
  • UX complexity for non-Microsoft admins
    38% →
Sentiment trend (6 months)
82/100 +1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

412 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
100-500 employees (M365 E3 bundled) $0
500-2,500 employees $36,000
2,500+ employees $156,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Bundled with Microsoft 365 E3/E5 at no extra cost
  • De facto default for Microsoft-anchored orgs
  • Native integration with all Microsoft products
  • Built for hybrid AD environments
  • Conditional Access policies industry-leading
  • FedRAMP High authorized

Editorial: Weaknesses

  • Outside Microsoft ecosystem meaningfully weaker
  • Integration ecosystem narrower than Okta (~3,000)
  • Entra Premium P1/P2 add-ons cost extra ($6-$9/user)
  • UX complexity high for non-Microsoft admins
  • Customer support quality varies by region

Key features & integrations

  • +SSO (3,000+ pre-built apps)
  • +Conditional Access policies
  • +Native Microsoft 365 integration
  • +Hybrid AD support
  • +Identity Protection (P2)
  • +Privileged Identity Management
  • +B2B and B2C support
  • +Mobile apps
3000+ integrations
Microsoft 365SalesforceWorkday HCMAWSGoogle WorkspaceServiceNow
Geography supported
Global; strongest in US, EU, AU; worldwide
Best fit
1–500,000+ employees · Any Microsoft-anchored organization
Editorial deep-dive

Read our full ranking of Identity & Access Management (IAM) / SSO

Microsoft Entra ID ranks #2 in our editorial review of 10 identity & access management (iam) / sso platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Identity & Access Management (IAM) / SSO

#1
Okta Workforce Identity
Workforce IAM market leader with the deepest integration ecosystem.
★ 4.5 public
#3
JumpCloud
IAM + directory + RMM at $11-$24/user, SMB default.
★ 4.5 public
#4
Auth0 (Okta)
Customer IAM (CIAM) market leader.
★ 4.4 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Microsoft Entra ID; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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