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Business Intelligence (BI) Software · Rank #7 of 10

Domo

Full data platform with BI for SMB-mid.

By Domo, Inc. · Founded 2010 · American Fork, UT · public

Domo is the all-in-one data platform, BI + ETL + data warehouse + dashboards on one platform. Works for SMBs and mid-market that don't yet have a dedicated data stack and want one platform to handle everything. Trade-offs: pricing requires sales engagement, brand momentum has slowed, Support depends on tier.

Visit Domo Compare to ThoughtSpot
Best for

SMB and mid-market organizations (50-1,000 employees) without dedicated data warehouse wanting one platform for BI + data integration.

Worst for

Mature data teams with separate warehouse (Tableau/Sigma better fit), Microsoft-anchored orgs, or anyone wanting data layer flexibility.

Vendor Trust Score

Is Domo a trustworthy vendor?

7.1/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.0
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
8.0
Post-acquisition behavior
Customer treatment after M&A or PE
7.5
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2024-11-22
    Brand momentum slowed; focus on AI service layer
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 580 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • All-in-one data platform
    78% →
  • 1,000+ data connectors
    64% →
  • Mobile-first design
    51% →

Complaint patterns

  • Pricing requires sales engagement
    64% →
  • Brand momentum slowed
    51% ↑
  • Lock-in to Domo data layer
    41% →
Sentiment trend (6 months)
79/100 +1 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

47 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
50-200 users $36,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP Authorized

Editorial: Strengths

  • All-in-one platform (BI + ETL + warehouse)
  • Built for SMBs without dedicated data stack
  • 1,000+ data connectors
  • Modern UX
  • Mobile-first design

Editorial: Weaknesses

  • Pricing requires sales engagement
  • Brand momentum slowed
  • Support inconsistency reported
  • Best-fit ceiling around 5,000 users
  • Lock-in to Domo data layer

Key features & integrations

  • +BI + ETL + warehouse on one platform
  • +1,000+ data connectors
  • +Mobile-first design
  • +Domo AI Service Layer
  • +Custom apps
  • +Data sharing
1000+ integrations
SalesforceNetSuiteMicrosoft 365Google WorkspaceAWS
Geography supported
Global
Best fit
50–5,000 employees · SMB and mid-market without dedicated data stack
Editorial deep-dive

Read our full ranking of Business Intelligence (BI) Software

Domo ranks #7 in our editorial review of 10 business intelligence (bi) software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Business Intelligence (BI) Software

#6
ThoughtSpot
Search-driven AI BI.
★ 4.5 opaque
#8
Qlik Sense
Long-standing enterprise associative BI.
★ 4.4 opaque
#5
Sigma
Modern cloud-native BI built on Snowflake.
★ 4.6 partial
Help the next buyer

Contribute your verified deal price

Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Domo; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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