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Workforce Management · Rank #1 of 10

Deputy

Modern hourly workforce management leader for SMB and mid-market.

By Deputy · Founded 2008 · Sydney, Australia · private

Deputy is the modern leader in hourly workforce management for SMB and mid-market, founded 2008 in Sydney by Steve Shelley and Ashik Ahmed. The product covers scheduling, time and attendance with biometric and PIN clock-in, labor forecasting against sales, predictive scheduling compliance, leave management, and a strong mobile-first execution layer. Deputy raised a 300-million-dollar-plus Series B in 2018 led by IVP and OpenView; the round predates the 2022-2024 valuation reset and the company has stayed largely heads-down on product execution since, with valuation widely reported as flat rather than marked up. Strengths: cleanest mobile-first scheduling and time-and-attendance UX in the mid-market band, mature 17-year track record, deep predictive scheduling compliance for NYC, Seattle, San Francisco, Oregon, Chicago, and Philadelphia fair-workweek laws, broad payroll integrations (ADP, Gusto, Rippling, Xero, QuickBooks, Paychex), and labor-cost-vs-sales forecasting that holds up at 50-2,000 employee scale. Best fit for retail, hospitality, healthcare, and services orgs (50-2,000 employees) with hourly workforces and active scheduling complexity. Trade-offs: per-employee pricing scales meaningfully past 500 employees, AI labor forecasting trails Legion and Quinyx for true demand-based optimization, and the European footprint is lighter than Quinyx for multi-country deployments.

Best for

Retail, hospitality, healthcare, and services organisations (50-2,000 employees) with hourly workforces, active scheduling complexity, and predictive-scheduling-law exposure.

Worst for

Restaurant-only operators wanting deep POS integration (7shifts is purpose-built), enterprise retail wanting AI-first labor forecasting (Legion stronger), or European multi-country deployments (Quinyx better fit).

Vendor Trust Score

Is Deputy a trustworthy vendor?

8.7/10
High trust
Pricing transparency
Published rates; no hidden fees
9.0
Contract fairness
Reasonable terms; no auto-renew traps
8.5
Incident response
How they handle outages and breaches
8.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
8.5
Trust signal log
  • 2018-03-22
    Series B of 300 million dollars led by IVP and OpenView
    The round predates the 2022-2024 valuation reset; the company has stayed heads-down on product execution since.
  • 2024-09-15
    Founder Ashik Ahmed still serving as CEO 17 years in
    Executive stability is unusual at this scale; product roadmap continuity has been a notable customer-cited strength.
  • 2025-11-10
    Predictive scheduling compliance toolkit expanded for Chicago and Philadelphia fair-workweek ordinances
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 2,840 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Cleanest mobile-first scheduling UX in mid-market band
    87%
  • Predictive scheduling compliance handled cleanly out of the box
    71%
  • Shift swap and open-shift-claim reduces manager workload
    64%
  • Payroll integrations actually work end-to-end
    51%

Complaint patterns

  • Per-employee pricing scales meaningfully past 500 employees
    47%
  • AI labor forecasting trails newer entrants
    41%
  • Reporting customisation limited at Premium tier
    31%
Sentiment trend (6 months)
87/100 +1 pts
12
01
02
03
04
05
Representative voices
  • “We replaced spreadsheets and a dying scheduling tool with Deputy across 28 store locations and onboarding took two weeks. The mobile experience is what kept the team on board.”

    Director of Operations, Specialty Retail· G2 · 2026-03-14

  • “Predictive scheduling for Seattle and Oregon is real. Auto-flagging when a shift posts inside the protected window has saved us from real exposure.”

    HR Director, Hospitality Group· Capterra · 2026-02-08

Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

287 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-100 employees $5,400
100-500 employees $21,600
500-2,000 employees $86,400
Listed-price history
2023
Premium
$
+ $4/emp
2024
Premium
$
+ $5.5/emp
2025
Premium
$
+ $6/emp
2026
Premium
$
+ $6/emp
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Cleanest mobile-first scheduling UX in the mid-market band
  • Mature 17-year track record with founder still as CEO
  • Deep predictive scheduling compliance (NYC, Seattle, SF, Oregon, Chicago, Philadelphia)
  • Broad payroll integrations (ADP, Gusto, Rippling, Xero, QuickBooks, Paychex)
  • Labor-cost-vs-sales forecasting holds up at scale
  • Strong biometric and PIN clock-in with photo verification
  • Native shift swap and open-shift-claim flows

Editorial: Weaknesses

  • Per-employee pricing scales meaningfully past 500 employees
  • AI labor forecasting trails Legion and Quinyx
  • European footprint lighter than Quinyx for multi-country
  • Reporting customisation limited at standard tier
  • Some advanced compliance gated to Enterprise tier

Key features & integrations

  • +Mobile-first scheduling (web, iOS, Android)
  • +Time and attendance with biometric, PIN, and photo verification
  • +Labor forecasting against sales or footfall
  • +Predictive scheduling compliance toolkit
  • +Shift swap and open-shift-claim
  • +Leave management
  • +News feed and team comms
  • +Payroll export to 30-plus systems
50+ integrations
ADPGustoRipplingXeroQuickBooks OnlinePaychexSquareToastLightspeedBambooHRMicrosoft TeamsSlack
Geography supported
Global; strongest in US, AU, UK, NZ, CA
Best fit
50-2,000 employees · SMB and mid-market hourly workforces in retail, hospitality, healthcare, and services
Editorial deep-dive

Read our full ranking of Workforce Management

Deputy ranks #1 in our editorial review of 10 workforce management platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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