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Small Business CRM Software · Rank #4 of 10

Copper

Native Google Workspace CRM that lives inside Gmail.

By Copper CRM, Inc. · Founded 2013 · San Francisco, CA · private

Copper (formerly ProsperWorks) is the native Google Workspace CRM. The product lives inside Gmail/Calendar/Drive as a Workspace add-on with zero context-switching. Best for SMBs that run their entire ops on Google Workspace and want CRM data alongside email rather than in a separate tab. Trade-offs: outside the Google ecosystem the product is meaningfully weaker, integration ecosystem smaller than HubSpot/Pipedrive, and pricing on per-seat tiers can escalate.

Visit Copper Vendor pricing Compare to Folk
Best for

Google Workspace-anchored SMBs (1-100 employees) wanting CRM data inside Gmail rather than a separate platform.

Worst for

Microsoft 365 shops (HubSpot/Pipedrive better fit), marketing-led teams (HubSpot better), or larger orgs needing forecasting depth.

Vendor Trust Score

Is Copper a trustworthy vendor?

7.7/10
Mixed
Pricing transparency
Published rates; no hidden fees
8.0
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.0
Executive stability
Leadership churn over 24 months
7.5
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2025-02-12
    Pricing held steady through 2025; per-seat scaling unchanged
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 1,240 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Native Google Workspace integration
    87% →
  • Lives inside Gmail; zero context-switching
    78% →
  • Auto-capture from Gmail and Calendar
    64% →

Complaint patterns

  • Outside Google ecosystem weaker
    51% →
  • Per-seat pricing escalates
    47% ↑
  • Reporting depth thinner than HubSpot
    38% →
Sentiment trend (6 months)
82/100 0 pts
11
12
01
02
03
04
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

142 anonymized deal disclosures · last updated 2026-04-30

Contribute your deal price
Company size Median annual
1-10 employees $1,740
10-50 employees $6,960
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-04-15
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Native Google Workspace add-on (Gmail/Calendar/Drive)
  • Zero context-switching for Google-anchored teams
  • Email sync and tracking native
  • Auto-capture from Gmail and Calendar
  • Built for service businesses

Editorial: Weaknesses

  • Outside Google ecosystem meaningfully weaker
  • Integration ecosystem smaller (~100)
  • Per-seat pricing escalates fast
  • Reporting depth thinner than HubSpot
  • No native marketing automation

Key features & integrations

  • +Google Workspace add-on
  • +Gmail integration native
  • +Calendar sync
  • +Auto-capture
  • +Pipeline views
  • +Workflow automation
  • +Mobile apps
  • +100+ integrations
100+ integrations
Google WorkspaceSlackMailchimpZapierQuickBooks
Geography supported
Global; strongest in US, AU, UK
Best fit
1–100 employees · Google Workspace-anchored SMBs
Editorial deep-dive

Read our full ranking of Small Business CRM Software

Copper ranks #4 in our editorial review of 10 small business crm software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Small Business CRM Software

#3
Folk
Modern relationship CRM for agencies and founder-led GTM.
★ 4.7 public
#5
Less Annoying CRM
Flat $15/user, no tiers, founder-led for 15+ years.
★ 4.9 public
#2
Pipedrive
Cleanest pure-pipeline CRM for sales-led SMBs.
★ 4.3 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Copper; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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