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CPQ (Configure-Price-Quote) · Rank #5 of 10

Conga CPQ

Salesforce-anchored CPQ + CLM with Apttus heritage.

By Conga, Inc. · Founded 2006 · Broomfield, CO · private

Conga CPQ (formerly Apttus CPQ, Apttus and Conga merged in 2020 to form combined Conga, private equity backed by Insight Partners + Thoma Bravo) is the Salesforce-anchored CPQ with deep CLM integration via Apttus heritage. This product is distinct from Conga CLM in our [Top 10 CLM ranking](/top-10-contract-management-software), Conga sells both modules in a single suite. The product covers product configuration, pricing rules, quote generation, and tight integration with Conga CLM for end-to-end quote-to-contract workflow. Strengths: deepest combined CPQ + CLM integration in category for Salesforce-anchored sell-side, mature Apttus heritage, broad Salesforce installed base, PE backing for stability. Best fit for Salesforce-anchored enterprises with combined CPQ + CLM needs. Trade-offs: post-Apttus merger created brand confusion 2020-2024, customer reports of UX inconsistency across modules, innovation pace on AI features below DealHub, and outside Salesforce ecosystem the product is meaningfully less compelling.

Visit Conga CPQ Vendor pricing Compare to SAP CPQ
Best for

Salesforce-anchored enterprises (500-50,000 employees) wanting combined CPQ + CLM in a single vendor suite via Apttus-heritage deep integration.

Worst for

Non-Salesforce shops (Oracle/SAP/DealHub better), buyers wanting fastest AI feature velocity (DealHub leads), or pricing-optimization use cases (Vendavo better fit).

Vendor Trust Score

Is Conga CPQ a trustworthy vendor?

6.6/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.0
Post-acquisition behavior
Customer treatment after M&A or PE
6.5
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
7.0
Trust signal log
  • 2020-05-04
    Conga + Apttus merger; Insight Partners + Thoma Bravo backed combined entity
  • 2024-09-22
    Customer reports of UX inconsistency across merged CPQ + CLM modules
  • 2025-04-15
    Conga AI features launched; AI quote-generation and document automation
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 980 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deepest combined CPQ + CLM integration for Salesforce
    87% →
  • Mature Apttus heritage rules engine
    71% →
  • Broad Salesforce installed base
    64% →
  • Single-vendor quote-to-contract workflow
    51% →

Complaint patterns

  • Post-Apttus merger brand confusion
    51% ↓
  • UX inconsistency across modules
    47% ↑
  • Innovation pace below DealHub on AI
    41% ↑
  • Outside Salesforce ecosystem less compelling
    38% →
Sentiment trend (6 months)
71/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

187 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
500-2,500 employees $144,000
2,500-10,000 employees $420,000
10,000+ employees $1,080,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
◐ FedRAMP In-Process

Editorial: Strengths

  • Deepest combined CPQ + CLM integration for Salesforce sell-side
  • Mature Apttus heritage and rules engine depth
  • Broad Salesforce installed base
  • PE backing (Insight + Thoma Bravo) for stability
  • Document automation features bundled
  • Single-vendor quote-to-contract workflow

Editorial: Weaknesses

  • Post-Apttus merger brand confusion 2020-2024
  • UX inconsistency across CPQ + CLM modules
  • Innovation pace on AI features below DealHub
  • Outside Salesforce ecosystem less compelling
  • Support is hit-or-miss
  • Implementation complexity (4-9 months typical)

Key features & integrations

  • +Salesforce-native CPQ
  • +Apttus-heritage rules engine
  • +Pricing logic and approval workflow
  • +Document automation
  • +Tight Conga CLM integration
  • +Subscription management
  • +Channel partner portal
  • +250+ integrations
250+ integrations
Salesforce (native)Conga CLMNetSuiteMicrosoft 365DocuSignOutreachMicrosoft Dynamics
Geography supported
Global; strongest in US, UK
Best fit
500–50,000 employees · Salesforce-anchored enterprises with combined CPQ + CLM
Editorial deep-dive

Read our full ranking of CPQ (Configure-Price-Quote)

Conga CPQ ranks #5 in our editorial review of 10 cpq (configure-price-quote) platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

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