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Marketing Attribution Software · Rank #8 of 10

Branch

Deep linking + mobile attribution.

By Branch Metrics, Inc. · Founded 2014 · Redwood City, CA · private

Branch is the deep linking + mobile attribution platform, founded 2014. The product's differentiator: best-in-class deferred deep linking (the linking infrastructure that lets a marketing link survive an app install and still land users on the right in-app destination) combined with mobile attribution. Strengths: strongest deferred deep linking in category, mature mobile attribution, broad customer base across consumer brands and gaming, IPO-track positioning (talks reported 2022-2024), and strong fit for apps prioritizing cross-platform user journeys. Best fit for B2C mobile apps wanting deep linking + attribution combined. Trade-offs: not a fit for B2B SaaS attribution (use Dreamdata/HockeyStack), AppsFlyer leads on broader ad-network integration depth, and post-ATT (June 2021) reshaping has reduced determinism across category.

Visit Branch Vendor pricing Compare to AppsFlyer
Best for

B2C mobile apps (50-50,000 employees) prioritizing deferred deep linking + cross-platform user journeys with mobile attribution combined, particularly consumer brands, retail, fintech, social.

Worst for

B2B SaaS attribution, apps wanting deepest ad-network integration breadth (AppsFlyer better), apps without deep-linking needs (Singular/Adjust may be cheaper), or web-only attribution.

Vendor Trust Score

Is Branch a trustworthy vendor?

7.3/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2018-08-22
    Series D $129M at $1B+ valuation
  • 2021-06-07
    Apple ATT framework reshaped mobile attribution; Branch SKAN integration accelerated
  • 2022-08-22
    IPO talks reported in media; positioning as standalone public company
  • 2024-09-22
    Deep linking + attribution category leadership maintained
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 880 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Strongest deferred deep linking
    87% →
  • Mature mobile attribution
    71% →
  • Cross-platform journey tracking
    64% →

Complaint patterns

  • AppsFlyer leads on ad-network depth
    41% →
  • Pricing meaningful at scale
    38% ↑
  • Post-ATT reshaping reduced determinism
    31% →
Sentiment trend (6 months)
79/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

187 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
<1M MAUs $12,000
1M-10M MAUs $72,000
10M+ MAUs $264,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Strongest deferred deep linking in category
  • Mature mobile attribution
  • Broad customer base across consumer brands
  • IPO-track positioning (talks reported 2022-2024)
  • Made for apps with cross-platform journeys
  • Universal Links / App Links infrastructure

Editorial: Weaknesses

  • Not a fit for B2B SaaS attribution
  • AppsFlyer leads on broader ad-network depth
  • Post-ATT reshaping reduced determinism (category-wide)
  • Pricing meaningful at scale
  • Support is hit-or-miss

Key features & integrations

  • +Deferred deep linking (best in category)
  • +Universal Links / App Links infrastructure
  • +Mobile install attribution
  • +In-app event attribution
  • +SKAdNetwork (SKAN) integration
  • +Cross-platform user journey tracking
  • +Web-to-app conversion
280+ integrations
Google AdsMeta AdsTikTokApple Search AdsAdjustSingularSalesforce
Geography supported
Global; strongest in US, EU, APAC
Best fit
50–500,000+ employees · B2C mobile apps with deep-linking needs
Editorial deep-dive

Read our full ranking of Marketing Attribution Software

Branch ranks #8 in our editorial review of 10 marketing attribution software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Marketing Attribution Software

#7
AppsFlyer
Mobile attribution market leader.
★ 4.6 opaque
#9
Singular
Mobile + cross-channel attribution with creative analytics.
★ 4.5 opaque
#6
Influ
B2B influence + person-level attribution within buying committees.
★ 4.5 partial
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