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Sales Intelligence Software · Rank #5 of 10

Bombora

Original B2B intent data co-op, account-level signals from publisher network.

By Bombora, Inc. · Founded 2014 · New York, NY · private

Bombora is the B2B intent data leader, founded 2014. The product is a co-op of 5,000+ B2B publishers contributing content-consumption data; Bombora aggregates and surfaces account-level intent signals (which companies are researching what topics). Strengths: largest B2B intent data co-op, account-level intent (not contact-level), strong fit for buyers wanting publisher-network signals, and licensed by ZoomInfo, 6sense, Demandbase. Best fit for marketing-led teams wanting account-level intent. Trade-offs: not a contact data platform (use alongside ZoomInfo/Lusha), pricing meaningful ($50K-$200K+/year), and signal quality varies by topic.

Visit Bombora Vendor pricing Compare to Clearbit (HubSpot Breeze Intelligence)
Best for

Marketing-led teams (B2B mid-market and enterprise) wanting account-level intent signals from a publisher co-op network, often integrated through ABM platforms or sales intelligence vendors.

Worst for

Buyers wanting contact data (use ZoomInfo/Lusha alongside or instead), pure outbound SDR teams (intent feeds need marketing ops), or budget-conscious SMB.

Vendor Trust Score

Is Bombora a trustworthy vendor?

7.6/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.5
Contract fairness
Reasonable terms; no auto-renew traps
7.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
8.5
Executive stability
Leadership churn over 24 months
8.5
Roadmap honesty
Public commitments held
8.0
Trust signal log
  • 2024-09-22
    B2B intent co-op leadership maintained
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 480 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Largest B2B intent co-op
    87% →
  • Account-level intent signals
    78% →
  • Built for marketing-led buyers
    64% →

Complaint patterns

  • Not a contact data platform
    47% →
  • Pricing meaningful
    41% →
  • Signal quality varies by topic
    38% →
Sentiment trend (6 months)
78/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

124 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
Mid-market (500-2,500 employees) $78,000
Enterprise (2,500+ employees) $192,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Largest B2B intent data co-op (5,000+ publishers)
  • Account-level intent signals
  • Works for marketing-led buyers
  • Licensed by ZoomInfo, 6sense, Demandbase
  • Mature 11-year track record
  • Founder-led

Editorial: Weaknesses

  • Not a contact data platform
  • Pricing meaningful
  • Signal quality varies by topic
  • Licensee resellers (ZoomInfo, 6sense) often package Bombora with their data
  • Implementation requires marketing operations expertise

Key features & integrations

  • +B2B intent co-op (5,000+ publishers)
  • +Account-level intent signals
  • +Topic taxonomy (12,000+ topics)
  • +Surge data (rising intent)
  • +Native integrations to ZoomInfo, 6sense, Demandbase
  • +API access
80+ integrations
ZoomInfo6senseDemandbaseSalesforceMarketoHubSpot
Geography supported
Global; strongest in US
Best fit
500–50,000 employees · B2B mid-market and enterprise marketing-led
Editorial deep-dive

Read our full ranking of Sales Intelligence Software

Bombora ranks #5 in our editorial review of 10 sales intelligence software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Sales Intelligence Software

#4
Clearbit (HubSpot Breeze Intelligence)
HubSpot-native B2B intelligence (rebranded from Clearbit).
★ 4.4 opaque
#6
Seamless.AI
Cheapest credible per-credit B2B contact data.
★ 4.2 public
#3
Lusha
Affordable mid-market alternative to ZoomInfo with transparent per-credit pricing.
★ 4.3 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Bombora; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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