AWS-anchored estates (any size) where the native integration value outweighs portability cost, and rotation targets are limited to AWS-supported services.
Cross-cloud or hybrid-estate organizations, or buyers wanting deep dynamic credentials and PKI in one platform.
Is AWS Secrets Manager a trustworthy vendor?
- 2018-04-04AWS Secrets Manager launched
- 2023-11-15BatchGetSecretValue API launchedReduced fan-out cost concerns for microservices estates.
- 2024-09-09Per-secret pricing remained unchanged for the seventh yearPricing model is stable but per-secret economics still surprise teams at high secret counts.
What 620 reviews actually say
Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.
Praise patterns
- Native AWS integration with KMS, IAM, RDS87% →
- Pricing fully public on AWS pricing page71% →
- Automatic rotation for supported AWS targets51% →
Complaint patterns
- AWS lock-in; not portable across clouds64% →
- Per-secret per month plus API cost surprises at fan-out47% ↑
- Rotation requires custom Lambda for non-AWS targets41% →
- No first-class developer UX31% →
What buyers actually pay
87 anonymized deal disclosures · last updated 2026-05-01
| Company size | Median annual |
|---|---|
| 50-500 secrets | $720 |
| 500-5,000 secrets | $6,000 |
| 5,000+ secrets | $36,000 |
Auto-verified certifications
Editorial: Strengths
- Native AWS integration with KMS, IAM, RDS, Lambda, ECS, EKS
- Automatic rotation for supported targets (RDS engines, Redshift, DocumentDB)
- Tight IAM policy model with resource-based and identity-based policies
- High durability and AWS-region availability inherited from the platform
- Pricing model is fully public on the AWS pricing page
- No separate vendor relationship for AWS-only estates
Editorial: Weaknesses
- AWS lock-in; not a portable secrets posture across clouds
- Per-secret per month plus per-API-call pricing creates surprises at fan-out
- Rotation automated only for fixed supported targets; everything else needs custom Lambda
- No first-class developer UX; AWS console is acceptable but not delightful
- No PKI engine; ACM Private CA is a separate AWS service
- Cross-account access requires explicit policy work
Key features & integrations
- +Encrypted secret storage with AWS KMS
- +Automatic rotation for supported AWS targets (RDS, Redshift, DocumentDB)
- +Custom rotation via Lambda functions
- +IAM resource-based and identity-based policies
- +CloudTrail audit logging integrated
- +Tight integration with RDS, Lambda, ECS, EKS, CodeBuild
- +Cross-Region replication
- +Resource tagging and ABAC
- +VPC endpoint support
Read our full ranking of Secrets Management Software
AWS Secrets Manager ranks #4 in our editorial review of 10 secrets management software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.
Read the full rankingClosest alternatives in Secrets Management Software
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