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Survey Software · Rank #4 of 10

Alchemer

Configurable mid-market surveys with deepest conditional logic.

By Alchemer LLC (formerly SurveyGizmo) · Founded 2006 · Louisville, CO · private

Alchemer is the configurable mid-market survey platform, founded 2006 (rebranded from SurveyGizmo in 2020). Privately-held by founder Christian Vanek. The product centers on deep conditional logic, advanced piping, and configurable survey design, making it the deepest survey platform short of enterprise XM. Strengths: deepest conditional logic and advanced piping, strong fit for buyers wanting Qualtrics flexibility without enterprise pricing, mature distribution channel breadth, transparent pricing, and stable founder-led execution. Best fit for mid-market wanting configurable survey design with conditional logic depth. Trade-offs: AI feature velocity below Typeform, Lighter market share than SurveyMonkey, weaker enterprise XM fit than Qualtrics, Support is hit-or-miss, and limited brand recognition for marketing-led teams.

Visit Alchemer Vendor pricing Compare to SurveyMonkey
Best for

Mid-market ($10M-$500M revenue, 50-2,000 employees) wanting configurable survey design with deep conditional logic and predictable pricing.

Worst for

Enterprise XM (Qualtrics better), engagement-led use cases (Typeform better), or buyers needing concierge support.

Vendor Trust Score

Is Alchemer a trustworthy vendor?

8.3/10
High trust
Pricing transparency
Published rates; no hidden fees
8.5
Contract fairness
Reasonable terms; no auto-renew traps
8.0
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
9.0
Executive stability
Leadership churn over 24 months
9.0
Roadmap honesty
Public commitments held
7.5
Trust signal log
  • 2020-06-22
    Rebranded SurveyGizmo to Alchemer
  • 2025-04-22
    Alchemer AI launched for survey generation
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 880 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Deepest conditional logic
    87% →
  • Configurable survey design
    71% →
  • Transparent pricing
    64% →
  • Founder-led stable execution
    47% →

Complaint patterns

  • AI velocity below Typeform
    51% ↑
  • Less penetration than SurveyMonkey
    41% →
  • UX dated relative to Typeform
    38% →
  • Support depends on tier
    31% →
Sentiment trend (6 months)
82/100 0 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

184 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
50-200 employees $6,000
200-1,000 employees $24,000
1,000+ employees $78,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Deepest conditional logic and advanced piping
  • Configurable survey design
  • Made for Qualtrics-flex without enterprise pricing
  • Mature distribution channel breadth
  • Transparent pricing
  • Founder-led stable execution

Editorial: Weaknesses

  • AI feature velocity below Typeform
  • Narrower customer base than SurveyMonkey
  • Weaker enterprise XM fit than Qualtrics
  • Uneven support quality
  • Limited brand recognition
  • UX dated relative to Typeform

Key features & integrations

  • +Conditional logic + piping
  • +Distribution (web/email/SMS/embed/kiosk)
  • +Question library
  • +Templates
  • +Theme designer
  • +API + webhooks
  • +120+ integrations
120+ integrations
SalesforceHubSpotMailchimpSlackMarketoZapier
Geography supported
Global; strongest in US, EU, UK
Best fit
50–2,000 employees · Mid-market configurable surveys
Editorial deep-dive

Read our full ranking of Survey Software

Alchemer ranks #4 in our editorial review of 10 survey software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Survey Software

#3
SurveyMonkey
Long-running SMB+mid-market survey leader, factor recent vendor stability.
★ 4.4 public
#5
Jotform
Form-builder + survey hybrid for SMB at affordable pricing.
★ 4.7 public
#2
Typeform
Modern conversational survey leader with strongest engagement UX.
★ 4.5 public
Help the next buyer

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Pricing in B2B software is opaque because vendors want it that way. Verified buyer prices fix that, anonymously. Share what you actually paid for Alchemer; we’ll add it to the verified pricing dataset on this page (with company size band only, no identifying details).

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