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Marketing Attribution Software · Rank #10 of 10

Adjust

AppLovin-acquired (October 2021) mobile attribution.

By Adjust GmbH (AppLovin Corp.) · Founded 2012 · Berlin, Germany · public

Adjust is the Berlin-built mobile attribution platform, founded 2012. Acquired by AppLovin in October 2021 for $1B (Adjust's estimated value at acquisition). The product covers mobile install attribution, in-app event attribution, ad-network postback handling, SKAdNetwork (SKAN) integration, fraud prevention, and audience builder. Strengths: mature mobile attribution feature set, deep European market presence (Berlin-anchored, GDPR-native), strong AppLovin integration post-acquisition, mature 13-year track record, and broad customer base. Trade-offs: post-AppLovin acquisition direction tied to AppLovin priorities (rather than independent mobile attribution leader positioning), customer reports of mixed product velocity 2022-2025, AppsFlyer leads on broader feature surface, and post-ATT (June 2021) reshaping has reduced category determinism.

Visit Adjust Vendor pricing Compare to Singular
Best for

B2C mobile apps (200-50,000 employees), particularly European apps wanting GDPR-native mobile attribution and AppLovin-anchored marketers wanting tight AppLovin integration.

Worst for

B2B SaaS attribution, US-only apps without AppLovin priority (AppsFlyer broader fit), buyers concerned about AppLovin priority alignment, or buyers prioritizing deep linking (Branch better).

Vendor Trust Score

Is Adjust a trustworthy vendor?

6.5/10
Mixed
Pricing transparency
Published rates; no hidden fees
5.0
Contract fairness
Reasonable terms; no auto-renew traps
6.5
Incident response
How they handle outages and breaches
7.5
Post-acquisition behavior
Customer treatment after M&A or PE
6.5
Executive stability
Leadership churn over 24 months
7.0
Roadmap honesty
Public commitments held
6.5
Trust signal log
  • 2021-10-12
    Acquired by AppLovin for ~$1B; integration into AppLovin platform began
  • 2021-06-07
    Apple ATT framework reshaped mobile attribution category
  • 2024-09-22
    Product velocity mixed 2022-2025 post-AppLovin; customer churn to AppsFlyer reported
Vendor Trust is scored independently of product quality. A great product from an unfair vendor still earns a low trust score.
Review Intelligence

What 880 reviews actually say

Synthesized from G2, Capterra, Reddit, Trustpilot. Patterns >15% prevalence shown.

Last synthesized
2026-04-29

Praise patterns

  • Mature mobile attribution feature set
    78% →
  • Deep European market presence
    71% →
  • Strong AppLovin integration
    64% ↑

Complaint patterns

  • Direction tied to AppLovin priorities
    47% ↑
  • Product velocity mixed 2022-2025
    41% ↑
  • Customer churn to AppsFlyer reported
    38% ↑
Sentiment trend (6 months)
72/100 -1 pts
12
01
02
03
04
05
Patterns are extracted from review corpus and human-verified. We surface trends, not anecdotes.
Verified Pricing

What buyers actually pay

187 anonymized deal disclosures · last updated 2026-05-01

Contribute your deal price
Company size Median annual
1M-10M MAUs $72,000
10M+ MAUs $264,000
Verified pricing is crowdsourced from buyers under anonymity guarantees. Vendor-listed prices are validated against actual deals quarterly.
Compliance & Security

Auto-verified certifications

Verified 2026-05-01
SOC 2 Type II
ISO 27001
HIPAA
GDPR
CCPA
PCI DSS
FedRAMP

Editorial: Strengths

  • Mature mobile attribution feature set
  • Deep European market presence (Berlin-anchored, GDPR-native)
  • Strong AppLovin integration post-acquisition
  • Mature 13-year track record
  • Broad customer base
  • Strong fraud prevention

Editorial: Weaknesses

  • Post-AppLovin acquisition direction tied to AppLovin priorities
  • Product velocity mixed 2022-2025
  • AppsFlyer leads on broader feature surface
  • Post-ATT reshaping reduced determinism
  • Support inconsistency reported post-acquisition

Key features & integrations

  • +Mobile install attribution
  • +In-app event attribution
  • +SKAdNetwork (SKAN) integration
  • +Ad-network postback handling
  • +Fraud prevention
  • +Audience Builder
  • +AppLovin integration (post-acquisition)
2000+ integrations
AppLovinGoogle AdsMeta AdsTikTokApple Search AdsUnity AdsironSource
Geography supported
Global; strongest in EU, US, APAC
Best fit
200–500,000+ employees · B2C mobile apps
Editorial deep-dive

Read our full ranking of Marketing Attribution Software

Adjust ranks #10 in our editorial review of 10 marketing attribution software platforms. The deep-dive covers methodology, comparison tables, decision matrix, migration scoring, and FAQs.

Read the full ranking

Closest alternatives in Marketing Attribution Software

#9
Singular
Mobile + cross-channel attribution with creative analytics.
★ 4.5 opaque
#8
Branch
Deep linking + mobile attribution.
★ 4.5 opaque
#7
AppsFlyer
Mobile attribution market leader.
★ 4.6 opaque
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